Phil Shiller took the stage at Apple’s “Let’s talk iPhone” event to talk about the iPod nano. He called it ” a really fun way to enjoy music wherever you are.” The updated nano even features big icons, instead of …

Nike’s Back to the Future trip has been a big success. The topic is burning up the blogosphere, sports blogs, especially and, of course, Twitter. Furthermore, there are reports are coming in of astronomical prices being paid for Nike’s futuristic …

Yesterday, we discussed Nike’s awesome Air Mag shoe, which is a recreation of the shoes worn by Marty McFly in Back to the Future Part II. The buzz these shoes received was tremendous. However, the information surrounding them was not. …

When it comes to viral marketing, Nike may very well be one of the best of the big boys. Whether it’s creative uses of Charlie Murphy, or having Kobe Bryant “jump over” a moving car, Nike’s marketing department is incredibly …

Some sports figures transcend their chosen profession and become larger-than-life figures. While such elevations are normally saved for the athlete, every so often a coach joins the fraternity; although, in the case of Les Miles, it’s something different. Miles may …

In my forthcoming book, I take a look at how Nike has increased sales by tapping into social community marketing initiatives. Instead of simply shoveling more TV and print ads down our throat, Nike is instead shifting its marketing budget to non-traditional channels.

Researchers at the University of Washington report findings that the Apple Nike+iPod Sports Kit can be used as a tracking device.

MarketingProfs.com has an interesting article on Nike.com’s search marketing mistakes.

Google and Nike kicked off a collaborative community website exclusively for soccer fanatics. Signing up for Joga.com automatically takes visitors through a series of steps for setting up a blog within, a la MySpace, where they can upload photos and videos.

Nathan has details of Joga, a new site for soccer (real FOOTball) fans launched by Google and Nike.

A soccer-focused community website based on Google’s invite-only Orkut service recently launched in advance of this year’s Wolrd Cup.

Google and Nike have launched Joga, a website for soccer fans and players (and it says soccer, not football). Its invite-only, and logins are through Google accounts (which is really surprising to me).

One of my readers writes in that Nike has launched a basketball weblog!

Relevancy. It’s something that drives the search engine industry in almost every aspect. From providing quality search results to contextual advertising, relevancy is crucial to any search engine’s success. The question is how do you define relevancy? More importantly, how do search engines define relevancy?

One of the biggest complaints concerning the use of search engines is the amount of erroneous results appearing with normal keyword queries. Because of the explosion of search engine optimization, search results are often crammed full of useless results residing to only increase a company’s SERP position.

Communicating on corporate responsibility doesn’t get more transparent than this. The Financial Times reports …

While we were recouperating at home from spending six days in the hospital my brother-in-law (the one who works at Apple) and I watched the golf classic the Masters.