WebProNews

A Lesson in Social Community Marketing

In my forthcoming book, I take a look at how Nike has increased sales by tapping into social community marketing initiatives. Instead of simply shoveling more TV and print ads down our throat, Nike is instead shifting its marketing budget to non-traditional channels.

Is Nike+iPod Sports Kit Tracking You?

Researchers at the University of Washington report findings that the Apple Nike+iPod Sports Kit can be used as a tracking device.

Nike.coms Marketing Mistakes

MarketingProfs.com has an interesting article on Nike.com's search marketing mistakes.

Google, Nike Play Beautifully Together

Google and Nike kicked off a collaborative community website exclusively for soccer fanatics. Signing up for Joga.com automatically takes visitors through a series of steps for setting up a blog within, a la MySpace, where they can upload photos and videos.

Google And Nike Launch Soccer Community

Nathan has details of Joga, a new site for soccer (real FOOTball) fans launched by Google and Nike.

Nike And Google Kickoff Joga

A soccer-focused community website based on Google's invite-only Orkut service recently launched in advance of this year's Wolrd Cup.

Google And Nike Launch Soccer Website

Google and Nike have launched Joga, a website for soccer fans and players (and it says soccer, not football). Its invite-only, and logins are through Google accounts (which is really surprising to me).

Nike Basketball Launches a Blog

One of my readers writes in that Nike has launched a basketball weblog!

What Constitutes Search Engine Relevancy?

Relevancy. It's something that drives the search engine industry in almost every aspect. From providing quality search results to contextual advertising, relevancy is crucial to any search engine's success. The question is how do you define relevancy? More importantly, how do search engines define relevancy?

Official Find Attempts To Cut Through Search Spam

One of the biggest complaints concerning the use of search engines is the amount of erroneous results appearing with normal keyword queries. Because of the explosion of search engine optimization, search results are often crammed full of useless results residing to only increase a company's SERP position.