All Posts Tagged Tag: ‘Hulu’
Routines can be nice and comfortable, or, depending on the person, mind-numbingly dull. The latest comScore report on the top U.S. online video properties has something for everybody; although most of its lists are the same as last time, a couple of important changes occurred.
Video site Hulu, jointly owned by NBC Universal and News Corp., will begin offering full episodes of Viacom’s Comedy Central programs "The Daily Show with Jon Stewart" and "The Colbert Report" as part of a test.
The test to offer the satirical political shows could lead to Viacom putting other popular programs on Hulu, a move that is a change in strategy for Viacom which previously was focused on offering content on its own sites.
The development may not be big in a YouTube sense, but News Corp and NBC Universal are bound to be pleased. Hulu, their online video site, has sealed deals with Break.com, BuddyTV.com, Flixster.com, MyYearbook.com, TV.com, TVGuide.com, and Zap2it.com.
Back in October, NBC took its popular, officially-sanctioned clips off YouTube in favor of their coming Hulu. I (and many others) derided the decision:
[I]s it really wise to pull your content from the most popular video site online to put it on your own untested, unproven and apparently behind-schedule video site? On the Internet, you have to go where the people are—it’s not an ‘if you build it, they will come’ world anymore.
So Hulu, the joint venture between NBC and News Corp. that some thought would be a YouTube competitor, has sort of launched — or at least it has given some of the chosen few in Silicon Valley a look at the service. As far as I can tell from most descriptions of it, it sounds like a video-distribution network that will compete more with Brightcove and other similar video services than it will with YouTube.