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Fox’s Mike Hopkins Is Your New Hulu CEO

As expected, Hulu has just announced that Mike Hopkins will be the new CEO. “The sky is the limit for Hulu,” he said in an email to the Hulu team. Here’s a (very) brief rundown of th...
Fox’s Mike Hopkins Is Your New Hulu CEO
Written by Josh Wolford
  • As expected, Hulu has just announced that Mike Hopkins will be the new CEO.

    “The sky is the limit for Hulu,” he said in an email to the Hulu team.

    Here’s a (very) brief rundown of the Hulu CEO situation. Back in January, then-CEO Jason Kilar announced the he would step down at the end of Q1. In March, Hulu tapped their SVP of Content Andy Forssell to act as interim CEO. Last week, Bloomberg reported that Hulu was close to appointing Hopkins as the new CEO – a report that has now proved accurate.

    Hopkins comes over to Hulu from FOX Networks, where he served as President, distribution. Here’s what FOX Networks has to say about him:

    “A veteran Fox executive, Mr. Hopkins has played a key role in helping Fox Networks experience tremendous growth. He was instrumental in Fox’s landmark retransmission consent and channel carriage agreements with Time Warner Cable, DISH Network, Cablevision and DirecTV, as well as the successful launches of several networks, including BTN (formerly Big Ten Network), National Geographic Channel, Nat Geo WILD, FUEL TV, FOX College Sports, and FOX Soccer Plus. He was elevated to President in July 2008 after serving as General Manager and Executive Vice President of Affiliate Sales.”

    Here’s the email than Hopkins sent out to the Hulu team in its entirety:

    Hello Hulu –

    While I have been on the Hulu board for a few years and have worked with some of you before in that capacity, I am thrilled to be joining the Hulu team as the new CEO. The official announcement will be going out shortly, but I wanted to make sure to share the news directly with you all first.

    I want to thank Andy Forssell for his incredible work and tremendous leadership. His imprint on the company is, and always will be, immeasurable.

    I am really excited about my new role. You are a remarkable team. You have built a product and brand that has earned its place among the top tier of consumer technology companies. You have built a product and service that your customers (users, content owners, and advertisers) simply love.

    People love Hulu because the product is fantastic. This is a testament to the engineering excellence and product development focus that is so much a part of the DNA here at Hulu. You continue to innovate every day. For these reasons, and so many others, I am proud to be a part of the next chapter for Hulu.

    The fact is, through all the recent uncertainty not only have you kept this business together, but you’ve continued to deliver on every key performance metric. In fact, you are delivering one of the strongest years Hulu has ever seen: We expect revenues to be close to a billion dollars this year, and Hulu Plus subscribers continue to climb.

    With the foundation you have built, the significant capital infusion of three quarters of a billion dollars, and our partners aligned and fully supportive of what we need to get it done, the sky is the limit for Hulu. I am looking forward to working with you all.

    I can’t wait to get started and meet you all in person.


    Image via Broadcasting Cable

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