Hulu May Implement New Binge Watching Ad Format

Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts.

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.

Disney Can’t Begin to Catch Netflix, But They Don’t Need To, Says Media Innovator Tom Rogers

Media innovator Tom Rogers says that Disney can’t begin to catch Netflix in terms of streaming subscribers, but they don’t need to. “No one can catch Netflix,” says Rogers. “I don’t think Disney can begin to catch Netflix, but they don’t need to catch Netflix here to create an asset value that really helps to deal with the issue of the core business decline.”

Netflix, Hulu And Others Headed To Virtual Reality

You’ll soon be able to watch Netflix, Hulu, and other video streaming services in virtual reality, it was revealed today at an Oculus developers conference. At first, the new experiences will just let you watch content like normal in virtual…

Hulu Gets Rid of Ads … If You Cough Up an Extra $4 a Month

  Hulu, which unlike competitors Netflix, Amazon Prime Video, HBO and more make you pay a subscription fee and watch ads, is finally going to let you ditch the ads. If you want to pay $4 more a month. As…

Netflix Lets Epix Deal Expire As Hulu Enters Multi-Year Agreement

Netflix announced that it has decided not to renew an agreement in the US with cable network Epix, which means it is dropping a bunch of big-name movies from its offering. Hulu is picking up where Netflix left off, announcing…

Snow In Hawaii In July Rare Occurence, But Does Happen

Snow in Hawaii is a rare thing, for sure. But, snow in Hawaii in July is especially weird. Even when it’s just 1.5 inches. On Friday morning, a blanket of snow in Hawaii covered the summit of Mauna Kea on…

Hulu May Let You Go Ad-Free for a Price

One of life’s great annoyances (Why do I pay for Hulu but still have to sit through ads?) may be about to get mitigated. Kind of. Hulu is reportedly thinking about offering ad-free streaming – but there’s a catch. Netflix…

South Park Deal Cost Hulu a Record $192 Million

South Park will be on the air for at least five more seasons, through 2019. Today, Comedy Central announced the show had been extended by three seasons and 30 episodes – through 23 seasons and 304 episodes. The 19th season…

Aaron Paul’s Next TV Gig Is a New Hulu Drama

No, despite what you may have heard, Aaron Paul is not reprising his role as Jesse Pinkman in a Breaking Bad spinoff. That was just a joke. But the actor is returning to the small screen – on Hulu. Paul…