All Posts Tagged Tag: ‘google analytics’

Google Analytics Lets You Look At Web And App Data Together, Simplifies Language

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number of devices and formats. Users will able able to see all data sent to one Analytics property in one reporting …

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Google Analytics Beta Tests Diagnostics

Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly. The feature scans for problems “frequently,” inspecting site tagging, account configuration, and reporting data for potential issues. It looks for things like missing or malformed tags, filters that conflict with one …

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Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit duration, page depth, location, device, referrer, and browser. The lists predict which users are most likely to convert during a …

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Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled linking access for each Google Analytics property. Users will be able to enable bulk AdWords account linking. “Many Google Analytics …

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Pinterest Gives Businesses New Way To Track Pins

Pinterest announced a new way for businesses to track their pinned links. It is adding support for Google Analytics UTM variables to give businesses a look at their performance in the Google Analytics dashboard. Pinterest’s Jason Costa writes, “Businesses have asked for UTM support on their Pins in the past, so we’re happy to help them see more accurate tracking …

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What To Look For When You See Discrepancies In AdWords And Analytics

Google recorded a recent “Hangout on Air” with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Analytics accounts. Sinead and Kathleen explain what to look for, and what to do when you have such an issue. There’s a Q&A at the end, which leads to …

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Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and revenue. When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show …

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Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be quite helpful for app businesses. “Today’s app developers have to make decisions quickly and implement them seamlessly if they want …

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Google Answers Questions About Analytics For AdSense

Google has put out a new video answering some frequently asked questions from AdSense publishers about Google Analytics. Topics include integration of AdSense with Analytics, optimization, user experience, and revenue. It also includes a demo. “If you’re interested in getting a better understanding of how visitors interact with your online content then you’ll enjoy the section about Universal Analytics and …

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Google Analytics Gets New AdWords Reports For Download Campaigns

Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword positions. The reports cover display and search campaigns. You can find them under the Acquisition menu for Google Analytics App …

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Google Shows Analytics Metrics On Google+ Dashboard

If your’e an analytics junkie who happens to spend a lot of time running a Google+ page, there’s good news. Google starting to show Analytics metrics right on the Google+ dashboard for sites that are connected. You can see things like new visits, unique visitors and pageviews for the past 30 days, for example. Google’s Daniel Waisberg announced the feature …

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Google Analytics Gets A New Look

Google announced that it is pushing out some design tweaks to the navigation and sidebar in Google Analytics. “We think this is a simpler and more beautiful way to present your reports, dashboards and will make your analysis easier and faster,” the company says in a Google+ post. Google says the changes will be rolling out over the next few …

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