Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (launched last year in beta), will be profile specific and obey the filtering that you have set up on your own …

You’ve long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right within AdWords. This includes bounce rate, pages per visit, and …

Mobile Google searches are more secure from Safari on iOS 6 than they were in previous versions of iOS or from other mobile browsers. Apple is reportedly routing Google searches through the SSL version of Google, which Google made the …

Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Users can add and …

Google announced some updates it’s making to Google Analytics tracking code and processing, specifically related to ecommerce. “These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic,” says Google in a blog …

Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in “record time.” Google is all about speeding things up, and this should help …

Google announced today that it has released a new Google Analytics feature, that enables data from GA to be put into any Apps Script-supported product more easily. That includes Google Docs, Sites and Spreadsheets. “Many people have been asking for …

Google has released the Multi-Channel Funnels API, a feature the company says has been heavily requested since they released Multi-Channel Funnels in Google Analytics last year. “The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, …