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Google Publisher Toolbar Adds New Analytics Integration

Google Publisher Toolbar Adds New Analytics Integration

By Chris Crum August 28, 2014

Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their site pages, like so: Google Analytics is now integrated by default, so you don’t …

Google Gives Ecommerce Analytics A Revamp Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a “complete revamp” of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel, …

Google Analytics Premium Gets Roll-Up Reporting Google Analytics Premium Gets Roll-Up Reporting

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today’s multi-touchpoint consumer world, this is …

Google Analytics Behavior Flow Gets Content Grouping Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you’ve never used it, lets you group content in a way that reflects how you think about your site, and view/compare aggregated …

Google Adds Adometry For New Analytics Tools Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solutions provider. More on what it’s all about here. Google Analytics had this to say on …

Google Analytics Gets Simplified Google Analytics Gets Simplified

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number …

Google Analytics Beta Tests Diagnostics Google Analytics Beta Tests Diagnostics

Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly. The feature scans for problems “frequently,” inspecting site tagging, account configuration, …

Google Analytics Gets 'Smart Lists' For Remarketing Google Analytics Gets 'Smart Lists' For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit …

Google Analytics Gets Bulk AdWords Account Linking Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled …

Pinterest Gives Businesses New Way To Track Pins Pinterest Gives Businesses New Way To Track Pins

Pinterest announced a new way for businesses to track their pinned links. It is adding support for Google Analytics UTM variables to give businesses a look at their performance in the Google Analytics dashboard. Pinterest’s Jason Costa writes, “Businesses have …

When You See Discrepancies In AdWords And Analytics When You See Discrepancies In AdWords And Analytics

Google recorded a recent “Hangout on Air” with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Analytics accounts. Sinead and Kathleen explain what to look …

Google Analytics Gets Video Campaigns Report Google Analytics Gets Video Campaigns Report

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Google Launches New Tools For Mobile App Businesses Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be …

Google Answers Questions About Analytics For AdSense Google Answers Questions About Analytics For AdSense

Google has put out a new video answering some frequently asked questions from AdSense publishers about Google Analytics. Topics include integration of AdSense with Analytics, optimization, user experience, and revenue. It also includes a demo. “If you’re interested in getting …

Google Analytics Gets New AdWords Reports Google Analytics Gets New AdWords Reports

Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword …

Google Shows Analytics Metrics On Google+ Dashboard Google Shows Analytics Metrics On Google+ Dashboard

If your’e an analytics junkie who happens to spend a lot of time running a Google+ page, there’s good news. Google starting to show Analytics metrics right on the Google+ dashboard for sites that are connected. You can see things …

Google Analytics Gets A New Look Google Analytics Gets A New Look

Google announced that it is pushing out some design tweaks to the navigation and sidebar in Google Analytics. “We think this is a simpler and more beautiful way to present your reports, dashboards and will make your analysis easier and …