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Google Analytics Changes Account Limits

Google Analytics Changes Account Limits

By Chris Crum December 1, 2014

Google announced that it’s changing how it enforces account limits in Google Analytics. According to Google, the new structure will better accommodate the needs of businesses. The company explains in a Google+ post (via Search Engine Roundtable), “Google Analytics account …

Google Analytics Gets An iPad App Google Analytics Gets An iPad App

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Google Simplifies Analytics, AdSense Account Linking Google Simplifies Analytics, AdSense Account Linking

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Google Updates How AdWords Reports Analytics Metrics Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google …

Tag Manager Gets New APIs, Interface, Templates Tag Manager Gets New APIs, Interface, Templates

Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT teams happy. “Many large enterprises use Google Tag …

Google Analytics Adds Audience Features For Apps Google Analytics Adds Audience Features For Apps

Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics. The Audience Demographics and Interests Reporting feature will enable developers to see how different user segments engage and monetize. “And …

Google Publisher Toolbar Gets Analytics Upgrade Google Publisher Toolbar Gets Analytics Upgrade

Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their site pages, like so: Google Analytics is now integrated by default, so you don’t …

Google Talks Universal Analytics Google Talks Universal Analytics

You’ve had plenty of time to upgrade to Google’s Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the unknown. Universal Analytics is aimed …

Google Analytics Gets Bot And Spider Filtering Google Analytics Gets Bot And Spider Filtering

Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it’s been hard to identify real traffic coming to pages. There’s a new checkbox option in the view level of the management …

Google Analytics Finally Gets an iPhone App Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from …

Google Analytics Gets New DoubleClick Integrations Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely …

Google Gives Ecommerce Analytics A Revamp Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a “complete revamp” of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel, …

Google Analytics Premium Gets Roll-Up Reporting Google Analytics Premium Gets Roll-Up Reporting

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today‚Äôs multi-touchpoint consumer world, this is …

Google Analytics Behavior Flow Gets Content Grouping Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you’ve never used it, lets you group content in a way that reflects how you think about your site, and view/compare aggregated …

Google Adds Adometry For New Analytics Tools Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solutions provider. More on what it’s all about here. Google Analytics had this to say on …

Google Analytics Gets Simplified Google Analytics Gets Simplified

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number …

Google Analytics Beta Tests Diagnostics Google Analytics Beta Tests Diagnostics

Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly. The feature scans for problems “frequently,” inspecting site tagging, account configuration, …