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All Posts Tagged Tag: ‘google analytics’

App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration. The new offering can be used by developers to view usage metrics along with data from five major app stores and 34 ad platforms in one centralized dashboard. “The new additional usage data from …

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Google Analytics Remarketing Lists Extended To Search Ads

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be …

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Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering …

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Google Analytics Lets You More Easily Analyze Patterns In Search Queries

Google announced a new query word count dimension for AdWords search queries in Google Analytics. This will enable users to more easily analyze patterns without having to manually classify them. Google announced the update in a Google+ post: Earlier this week, Google Analytics made remarketing activation easier with a new Instant Activation feature that you can set up under the …

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Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site tags, you can use the new feature to take advantage of remarketing more quickly. “For many advertisers, remarketing is an …

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Getting Google Analytics Data Into Google Sheets Just Got A Lot Easier

About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to get more functionality out of the products. Similar to how web browser extensions make browsers like Chrome more powerful, add-ons do the same for Google Docs and Sheets. At launch, there were add-ons for things like printing address labels and name tags, creating a bibliography without …

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Google Analytics Changes Account Limits

Google announced that it’s changing how it enforces account limits in Google Analytics. According to Google, the new structure will better accommodate the needs of businesses. The company explains in a Google+ post (via Search Engine Roundtable), “Google Analytics account management lets you track multiple sites or apps and to set up user reporting access. Accounts, properties and views provide …

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Google Expands Its Offerings In Cuba

As you’re probably aware, there’s a trade embargo that prevents U.S. exports to Cuba. That’s not stopping Google from launching some of its free services there. Google launched Chrome in Cuba in August, and just announced that it’s now offering Google Play and Google Analytics there. It will, however, only be offering free stuff: the free version of Analytics and …

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Google Launches Analytics Demos & Tools Site

Google launched a new site called Google Analytics Demos & Tools for developers. As you might have guessed, it includes tools and demos. It includes a full-featured Enhanced Ecommerce demo with code samples for Analytics and Tag Manager, as well as a new Account Explorer tool aimed at helping developers quickly find the IDs they need for various 3rd party …

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Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, time on site, % new sessions, revenue per click, and other metrics to analyze and optimize the performance of bids. …

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Google Announces Treemaps In Google Analytics For AdWords Insights

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the performance of your AdWords campaigns. The company writes: Treemaps let you visually identify trends and trouble spots across your account …

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Google Analytics Gets An iPad App

It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips is essential. Today, we are bringing our mobile app to the iPad. The new application (available free on the iTunes …

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