Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week's expansion of mobile reporting features are now available for mobile apps as well.
WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation.
Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments.
Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn't. WebProNews discussed the tool at length earlier this year. Here is a webinar video that will familiarize you with it as well:
Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.
Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.
Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.
This week Google unveiled the Data Feed Query Explorer for the Google Analytics Data Export API. This was essentially created to help users get a grasp on what can be done with the API.
Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.
Like anything, Google Analytics has its fans and its critics, and both sides may distort the truth a little to support their position. But Google recently named ten specific myths about Analytics and embarked on a special effort to debunk them.
Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.
Also at play is a shift in marketing budgets' allocation for interactive channels, for the purpose of matching consumers' migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.
Update: Google has addressed the issue on the Official Blog. The company says:
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