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Google Analytics Gets An iPad App

Google Analytics Gets An iPad App

By Chris Crum October 29, 2014

It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips …

Google Publisher Toolbar Gets Analytics Upgrade Google Publisher Toolbar Gets Analytics Upgrade

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Google Talks Universal Analytics Google Talks Universal Analytics

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Google Analytics Finally Gets an iPhone App Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from …

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Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely …

Google Gives Ecommerce Analytics A Revamp Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a “complete revamp” of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel, …

Google Analytics Premium Gets Roll-Up Reporting Google Analytics Premium Gets Roll-Up Reporting

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today’s multi-touchpoint consumer world, this is …

Google Analytics Behavior Flow Gets Content Grouping Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you’ve never used it, lets you group content in a way that reflects how you think about your site, and view/compare aggregated …

Google Adds Adometry For New Analytics Tools Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solutions provider. More on what it’s all about here. Google Analytics had this to say on …

Google Analytics Gets Simplified Google Analytics Gets Simplified

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number …

Google Analytics Beta Tests Diagnostics Google Analytics Beta Tests Diagnostics

Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly. The feature scans for problems “frequently,” inspecting site tagging, account configuration, …

Google Analytics Gets 'Smart Lists' For Remarketing Google Analytics Gets 'Smart Lists' For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit …

Google Analytics Gets Bulk AdWords Account Linking Google Analytics Gets Bulk AdWords Account Linking

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Pinterest Gives Businesses New Way To Track Pins Pinterest Gives Businesses New Way To Track Pins

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When You See Discrepancies In AdWords And Analytics When You See Discrepancies In AdWords And Analytics

Google recorded a recent “Hangout on Air” with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Analytics accounts. Sinead and Kathleen explain what to look …

Google Analytics Gets Video Campaigns Report Google Analytics Gets Video Campaigns Report

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …