Google AdWords Manager Accounts Get New Features

Chris CrumMarketing & Advertising

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Google announced some new features for AdWords Manager Accounts (MCC) including Google Analytics account linking and remarketing tag and list sharing.

Advertisers can now link their Google Analytics or Google Analytics Premium accounts directly to their AdWords manager accounts using a new setup wizard in AdWords under account settings. This way you won't have to link each account individually.

"Now when you import your goals, website metrics, remarketing lists, or other data from Google Analytics, you'll only need to do it once. And whenever you add a new AdWords account to your manager account, it will automatically be linked with the same Analytics properties," explains AdWords senior product manager Vishal Goenka. "These enhancements save time so you can focus on optimizing your campaigns. You can learn more about linking your Google Analytics account into your manager account in the AdWords Help Center."

Advertisers also have new options for creating and sharing remarketing lists in their manager account from the new Audiences view. This includes lists imported from Google Analytics or the recently launched Customer Match.

"You can also create remarketing lists using a manager-level remarketing tag and use them across your managed accounts," says Goenka. "This eliminates the need to retag your website and manage multiple lists in each AdWords account. If any of your managed accounts have their own lists, they can be made available for use in your other managed accounts."

More information about the new features is available in the AdWords help center.

Images via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.