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Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who …

Facebook Extends Video Ads Into More Countries Facebook Extends Video Ads Into More Countries

Facebook announced that it is introducing its Premium Video Ads in Australia, Brazil, Canada, France, Germany, Japan, and the UK with a limited number of advertisers. These ads have been tested in the U.S. since December. The ads begin playing …

Facebook Reportedly Makes $500 Million Ad Deal Facebook Reportedly Makes $500 Million Ad Deal

Facebook has entered into a multi-year advertising partnership with Publicis Groupe, according to a report from AdAge. It’s said to be worth about $500 million. The report includes this quote from Laura Desmond, CEO of Starcom MediaVest Group which led …

BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018 BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Facebook Adds Video Metrics To Insights, Ad Reporting Facebook Adds Video Metrics To Insights, Ad Reporting

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

Here’s A 45-Minute Discussion About Facebook Mobile App Ads Here’s A 45-Minute Discussion About Facebook Mobile App Ads

Facebook has been releasing videos of presentations from sessions on various topics from its f8 conference last week. These aren’t all specifically about the products they announced. Some of them are simply practical advice for using Facebook’s products and getting …

Facebook Announces Audience Network Facebook Announces Audience Network

As expected, Facebook announced its Audience Network, it’s new mobile ad network. Product management director Deb Liu revealed it on stage at f8. CEO Mark Zuckerberg called it the first time Facebook is going to help you monetize in “a …

Facebook Expands Business Manager Tool Facebook Expands Business Manager Tool

On Monday, Facebook announced the expanded availability of Business Manager, which lets advertisers manage all ad accounts, Pages, apps and permissions from one central location at business.facebook.com. The tool shows you the Pages, ad accounts and apps linked to your …

Report: Facebook Ad CTRs Up 20% Quarter-Over-Quarter Report: Facebook Ad CTRs Up 20% Quarter-Over-Quarter

Adobe released its Q1 Social Intelligence Report, which looks at social media data and trends around Facebook, Pinterest, Tumblr, and LinkedIn. It analyzes paid, earned, and owned social media over 260 billion Facebook ad impressions, 17 billion visits from referred …

Facebook Redesigns Ads To The Right Of The News Feed Facebook Redesigns Ads To The Right Of The News Feed

Facebook is launching a new design for the ads that appear to the right of the news feed. There will be fewer ads on the page at a time, but they will be bigger. Here’s what it’s going to look …

Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s

Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches …

Can Facebook Win Over Small Business Advertisers? Can Facebook Win Over Small Business Advertisers?

Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to decline for all kinds of Facebook pages, the company is trying …

Facebook Adds New Capabilities To Lookalike Audiences Facebook Adds New Capabilities To Lookalike Audiences

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a …

Facebook Stops Letting Pages Automatically Promote Posts Facebook Stops Letting Pages Automatically Promote Posts

A little over a year ago, Facebook added a feature to Pages to give admins the ability to automatically promote page posts, in order to help the Page get more likes. Now, it seems that Facebook is taking this feature …

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report] Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …

Facebook Restructures Ad Campaigns Facebook Restructures Ad Campaigns

Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertisers of all sizes. Facebook is taking the process from a two-level …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Facebook Rolls Out Custom Audiences Facebook Rolls Out Custom Audiences

Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target people who have visited their website or mobile app with certain News Feed ads that …

Facebook Tests New Mobile Ad Network For Third-Party Apps Facebook Tests New Mobile Ad Network For Third-Party Apps

Facebook announced that it is testing a new mobile ad platform to give developers a new way to monetize their apps. The company is contributing its targeting capabilities to the network in an effort to increase relevancy of ads in …

Facebook Sponsored Stories Will Officially Die On April 9th Facebook Sponsored Stories Will Officially Die On April 9th
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Back in June, Facebook announced that it was going to get rid of some of its ad units in an effort to eliminate some redundancies, as many of its offerings accomplished the same goals. The company hinted at the demise …