All Posts Tagged Tag: ‘Facebook Ads’

Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they …

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Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices. “Product ads offer businesses a number of ways to highlight different products on Facebook,” the company says. “Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver …

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Facebook Gives Advertisers Relevance Scores For Their Ads

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the advertisers until now. Facebook advertisers will now see something that looks like this when they’re looking at their reports: The …

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Facebook Ads Get Conversion Lift Measurement

Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different devices. WIth conversion lift measurement, Facebook determines additional sales caused by seeing ads, as opposed to having to rely on counting clicks and conversions. This builds on the feature Facebook launched a little …

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Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app ads with guaranteed reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” …

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Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report]

Facebook reportedly has a marketing program called Grapevine, which it shares with some of its highest-paying advertisers, that gives those advertisers access to unprecedented user data on an anonymous basis. This is according to AdWeek, which cites anonymous sources, and reported on a similar offering as far back as 2012. Facebook is explicitly inviting brands to the program based on …

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Facebook Adds Access Levels To Ads API

Facebook announced some changes to how developers can access the Ads API. These, the company says, will “empower” them to build more innovative ad tools. There are now three access levels: Development, Basic, and Standard. Development lets you try out the API, and test apps on the Facebook Platform. Basic lets you further test, iterate, and build an app with …

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Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and ads). The company just announced some updates to the structure. It’s still organized into the same three levels, but now …

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Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach,” the company explains. “We think …

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Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company puts it. “Over the past few months, we’ve optimized our network to improve performance, and today we’re formally launching and …

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Facebook Announces Ad-Related News Feed Updates

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager Max Eulenstein explains, “For years, we have given people the choice to hide an ad so they no longer see …

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Facebook Launches New Event Ad Options

Facebook announced the launch of new advertiser tools for promoting events and giving them more visibility. For one, Pages will soon be able to create ads for desktop and mobile News Feed to boost awareness for events. In the past, Facebook has only let Pages run these types of ads in the right-hand column on desktop. Page owners will be …

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