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Facebook Adds New Capabilities To Lookalike Audiences Facebook Adds New Capabilities To Lookalike Audiences

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a …

Facebook Stops Letting Pages Automatically Promote Posts Facebook Stops Letting Pages Automatically Promote Posts

A little over a year ago, Facebook added a feature to Pages to give admins the ability to automatically promote page posts, in order to help the Page get more likes. Now, it seems that Facebook is taking this feature …

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report] Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …

Facebook Restructures Ad Campaigns Facebook Restructures Ad Campaigns

Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertisers of all sizes. Facebook is taking the process from a two-level …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Facebook Rolls Out Custom Audiences Facebook Rolls Out Custom Audiences

Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target people who have visited their website or mobile app with certain News Feed ads that …

Facebook Tests New Mobile Ad Network For Third-Party Apps Facebook Tests New Mobile Ad Network For Third-Party Apps

Facebook announced that it is testing a new mobile ad platform to give developers a new way to monetize their apps. The company is contributing its targeting capabilities to the network in an effort to increase relevancy of ads in …

Facebook Sponsored Stories Will Officially Die On April 9th Facebook Sponsored Stories Will Officially Die On April 9th
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Back in June, Facebook announced that it was going to get rid of some of its ad units in an effort to eliminate some redundancies, as many of its offerings accomplished the same goals. The company hinted at the demise …

Will These Facebook Video Ads Attract The Right Kind Of User Attention? Will These Facebook Video Ads Attract The Right Kind Of User Attention?
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Facebook announced on Tuesday that it is testing a new promoted video format in the News Feed, starting with one for the new film Divergent on Thursday. Do you think users will accept these ads? Will they be effective for …

Facebook Introduces New Desktop App Ads Facebook Introduces New Desktop App Ads

Facebook has been increasingly focusing on mobile over the past few year, including the introduction of mobile app install ads. These ads have helped to drive millions of users to mobile apps, but now Facebook is looking to bring those …

Facebook Offers Marketers Twice As Many Partner Categories Facebook Offers Marketers Twice As Many Partner Categories

Facebook announced today that it has doubled the number of Partner Categories available in Power Editor from 500 to 1,000. “These new categories can help marketers reach people who might be interested in their products and services for the upcoming …

Facebook Launches Video, CPA Bidding For Mobile App Ads Facebook Launches Video, CPA Bidding For Mobile App Ads
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A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the …

Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App
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On Tuesday, Facebook announced the launch of website and mobile app custom audiences to marketers. What this means is that Facebook’s custom audiences targeting will not only utilize people within Facebook itself, but those who have visited your site or …

Facebook Reworks Ad Buying/Reporting To Focus On Specific Objectives Facebook Reworks Ad Buying/Reporting To Focus On Specific Objectives

Facebook announced on Tuesday that it has redesigned its ad buying and reporting tools to reflect a more objective-based buying and reporting approach. Essentially, the goal is to let advertisers state their objectives, and deliver on that accordingly, rather than …

Facebook Launches New Call To Action Options For Mobile App Ads Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, …

AdBlock Plus Vows To Block Facebook Video Ads AdBlock Plus Vows To Block Facebook Video Ads
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As previously reported, Facebook video ads are on the way, with Facebook expected to charge between $1 million and $2.5 million for an ad to run for a single day. Facebook has been working on video ads for months, but …

Facebook Makes Running Mobile App Install Ads Easier Facebook Makes Running Mobile App Install Ads Easier
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Facebook announced that it has a new way for developers to gets started with mobile app install ads. They can now do so by just copying and pasting their app’s Google Play or Apple App Store URL into the Ads …

Facebook Updates Ads Manager Reports Facebook Updates Ads Manager Reports
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Facebook just announced some new updates to Ads Manager Reports. The company says this is the latest move in its recently announced efforts to simplify its ad products, which included reducing the number of available ad units by over half. …

Facebook Has One Million Active Advertisers Facebook Has One Million Active Advertisers

Facebook has revealed that it now has over a million active advertisers. It’s unclear exactly when the company hit this milestone, but it dropped the stat in an update in its newsroom, titled, ‘One million Thank Yous“. “Over the past …

Facebook Launches Improvements To Page Post Link Ads Facebook Launches Improvements To Page Post Link Ads
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Facebook just announced a few more updates to its efforts to “simplify” its ad products. The company recently revealed that it plans to cut down its existing ad units by more than half. More on that here. Even since that …