The folks at Pandemic Labs have done the research, and it’s not pretty. Brands are, quite simply, using Facebook incorrectly. Posting on the Pandemic Labs blog, Matt Peters stated Pandemic is using a tool they call “Watchtower,” to gather up …

Facebook began rolling out its “Offers” service to for all business pages this week. The Offers service allows a business to place special offers in the feeds of customers who have previously “liked” that business. The offer will be accompanied …

Making your advertising dollars count is important to the success of your organization and you have to draw on as many sources as possible to make informed decisions about where to spend those dollars. Since online advertising is one of …

TBG Digital has released the results of a new study on Facebook ads and when they are actually being viewed. TBG is an organization focused on marketing and ad campaigns and are committed to helping make client’s campaigns successful. Their …

Exacttarget.com has released a new study which reveals the fickle behavior of online consumers. The report was an attempt to nail down United Kingdom shoppers buying behavior by demographic, but the results only reinforced a well known truth; consumers behavior …

As discussed in a recent article, Facebook is making it harder for brands to not use sponsored stories (or “featured stories” as Facebook is calling them these days). They recently started appearing in users’ news feeds, and as the free …

Update: False alarm, apparently. A Facebook spokesperson says: “We want to clarify that we are not working with any agency to create paid ads on our mobile platform.” Gelb clarified further: “I would like to clarify a statement I made …

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …

It looks like Facebook is really trying to ramp up revenue ahead of its IPO (which is now expected in May). Apparently the company is cold calling, or cold emailing rather, businesses trying to get them to sign on for …

Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though …

It would appear that Facebook users may be getting more control over their privacy and how their personal information is used. Reports have indicated that the company is close to settlement with the Federal Trade Commission, which would keep Facebook …

Facebook announced a new Page Insights tool, a new public metric for “People Talking About This” on all Pages, and a new expanded premium ad unit. “Facebook has unveiled a new Page Insights tool so that all Pages – small …

Facebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions …

Facebook has a pretty good reputation for targeted advertising. People share so much information on Facebook that the world’s largest social network has a tremendous amount of data that is invaluable to advertisers. Now, they’re giving advertisers yet another way …

22% of local merchants have used Facebook Ads, and two-thirds of them would use them again, according to a survey from MerchantCircle. The firm’s quarterly Merchant Confidence Index, a survey of about 5,000 local business owners across the US, finds …

While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans". 

WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network. 

Update: I finally got word back from Facebook, who confirmed that the feature is indeed only a test. "The "Promote" feature is just a test and is unrelated to our Promotions Guidelines," the company says. They  did not give any specifics about a possible full launch.