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comScore: Facebook, Hulu Lost Video Viewers In Nov.

Facebook and Hulu, while doing fine in many respects, couldn’t quite hold online video viewers’ interest in November as they’ve done before.  New stats from comScore indicate that both companies failed to match past performances last month, with Facebook losing a spot on a top ten list and Hulu falling off it.

To delve into the numbers: Facebook saw its unique user count fall from 47.4 million individuals in October to 42.5 million in November, which caused it to drop from fifth place to sixth in terms of attracting unique video viewers.

Bing Gains On Yahoo, Google In November
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Microsoft employees should know that setting off fireworks would be neither seasonally appropriate nor entirely in proportion to the small search gains Bing may have seen last month.  But a new comScore report indicates that Bing did indeed see its share of the search market increase in November, and that’s all the more significant since Google and Yahoo saw their shares go down.

Online Holiday Spending Hits $23 Billion

Online holiday spending has reached $23.82 billion, representing a 12 percent increase over the same time period last year, according to the latest report from comScore.

The most recent week (week ending Dec. 12) reached $5.31 billion in spending, an increase of 12 percent over the corresponding week last year. Monday, December 13, known as “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $954 million in spending, representing a 12-percent increase compared to last year.

Online Holiday Spending Nears $22 Billion
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U.S. online holiday spending has reached $21.95 billion during the first 40 days of the season, an increase of 12 percent over the same time period as last year, according to the latest report from comScore.

The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11 percent versus the corresponding week last year, as two individual days each surpassed $900 million.

 

Online Holiday Spending Tops $17 Billion
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U.S. online holiday spending has surpassed $17.5 billion in the first 35 days of the November -December shopping season, up 12 percent, according to a new report from comScore.

Online Holiday Spending Reaches $16 Billion
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 Online spending for the first 33 days of the November-December 2010 holiday season has reached $16.8 billion, representing a 12 percent increase over the same time period last year, according to the latest report from comScore.

Android Comes Up On iOS In October
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A new comScore report concerning the state of the mobile market is out, and it should surprise exactly no one that Android’s market share continues to rise.  The rate of Android’s growth is sure to displease some Apple fans, however, as it looks like Android may have eclipsed iOS in terms of smartphone subscribers.

Online Holiday Sales Top $13 Billion

Online holiday spending for the first 29 days of the season has reached $13.55 billion, representing a 13 percent increase over the same time period last year, according to the latest report from comScore.

Cyber Monday reached $1.028 billion in online spending, up 16 percent versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold.

Black Friday Online Sales Reach $648 Million

Black Friday saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9 percent increase over Black Friday 2009, according to the latest report from comScore.

U.S. ecommerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, marking a 13 percent increase over the same period last year. Thanksgiving Day (November 26) saw online holiday spending up 28 percent to $407 million.

 

Hulu Sets Ad Impression Record In October
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New comScore video data is out, and as usual, a few corporations traded places in terms of successfully attracting unique viewers.  The bigger story, though, may be the fact that Hulu showed its users over 1.1 billion ads in October, which is more than twice as many as the number two entity, Tremor Media Video Network.

Facebook And Yahoo Tops In Display Advertising

Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase compared to a year ago.

Android Leaps Past 20% Market Share Milestone

It’s a good bet that the codename "gingerbread" causes employees at RIM, Apple, Microsoft, and Palm to flinch.  The latest stats from comScore show that Android is still on quite a roll even without help from a fresh version of the mobile operating system.

Below, you can see a chart comScore constructed to show how the mobile market changed over a three-month period.  Obviously, the chart represents bad news for everyone who doesn’t collect his or her paycheck from Google.

Facebook Top Display Ad Publisher In The UK
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The UK online display advertising market for the third quarter of 2010 showed strong gains compared to Q3 2009, according to the latest report from comScore.

UK Internet users received more than 221 billion display ads during the third quarter, marking a 34 percent increase compared to a year ago.

Online Retail Spending reached $32 Billion In Q3
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Online retail spending reached $32.1 billion in the third quarter, up nine percent over the third quarter of 2009, according to a new report from comScore.

The growth rate represents the fourth consecutive quarter of positive year-over-year growth after a year of flat or negative growth rates.

September Search Report Tells Of Yahoo Stumble

A new report on the state of the search market has been released, and, in keeping with tradition, it represents good news for Google.  The search giant gained a significant amount of ground in September, according to comScore, although the real story might be Yahoo’s loss.

Yahoo’s market share fell from 17.4 percent to 16.7 percent on a month-over-month basis, which is rather a lot if you consider that 0.7 points count as four percent of 17.4 points.

Facebook Top Mobile Social Site In U.S. And Europe

An analysis of mobile activities in Japan, the U.S. and Europe found significant differences among consumers by geography, according to a new report from comScore.

Mobile users in Japan were the “most connected” of the three markets, with more than 75 percent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 percent in the U.S. and 38.5 percent in Europe.

Facebook, Twitter Tally Impressive Gains In Brazil

So as not to mislead anyone, we’ll be clear from the start: Facebook’s nowhere close to overtaking Orkut in terms of unique visitors in Brazil.  But new comScore stats at least show that Facebook is growing at an amazing rate, and Twitter’s doing well for itself in the country, too.

Facebook saw its user base increase by 479 percent in the last year, according to comScore, which means its audience has gone from roughly 1.5 million visitors in August of 2009 to 8.9 million in August of this year.  Not bad.

comScore Documents Another Android Growth Spurt
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Today, new comScore statistics regarding the mobile market were released, and it looks like RIM and Apple – and Microsoft and Palm, for that matter – are in trouble.  Android was the only mobile operating system to increase its market share between May and August.

Smartphone Users Now Account for Most Mobile Browser and App Users
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New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States. 

The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser. 

Mobile Video Booming In Europe

The number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers in the EU5 (U.K., France, Germany, Spain and Italy), according to a new report from comScore.

The U.K. and Italy each have 2.7 million mobile video consumers, up 75 percent from July 2009 in the U.K. market and up 55 percent in the Italian market. Spain has the fastest growth, with mobile video consumption up 90 percent in the past year to 1.7 million subscribers.

comScore Gives Twitter Traffic Victory Over MySpace

Although it obviously took a little while for anyone to notice, it looks like August will go down as a very important period in Twitter’s history.  comScore has determined that Twitter passed MySpace in terms of unique visitors last month.

In one sense, the changeup wasn’t a huge deal: Twitter just saw 96 million visitors versus MySpace’s 95 million.  But the switch looks permanent, considering that, on a year-over-year basis, Twitter’s visitor count increased 76 percent while MySpace’s fell 17 percent.