All Posts Tagged Tag: ‘comScore’

comScore Search Engine Rankings For March 2012

comScore released its search engine rankings for March 2012 today and, much like the surface of the moon, movement remains largely nonexistent. In February, Google, the monthly leader in search, claimed 66.4% of the market share whereas in March, the search engine claimed… 66.4% of the market share. Similarly, Microsoft, and by Microsoft we mean to say Bing, remained at …

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iPhone Owners Use Wi-Fi More Than Android Owners

ComScore released results from a report today suggesting iPhone users utilize Wi-Fi networks significantly more than Android users. 71% of all iPhones are used with both mobile and Wi-Fi networks, while only 32% of Android phones are used with both types of connection. This startling disparity raises questions about what type of demographic or geographic causes may lie at the …

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In-Depth Study of Online Ad Delivery

In the cVE Charter Study from ComScore, involving online advertising campaigns for 12 national advertisers, we are seeing that a large number of ad campaigns are not going to plan and the quality of ad delivery is varying greatly. The study evaluated the effectiveness of ad delivery based how and where the ads were placed including whether or not the …

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NCAA Tournament’s 1st Round Sent 20% Of Web Traffic To Mobile Devices

The math of the NCAA Tournament isn’t really on the side of the basketball fans, especially in the first round of the tournament: 32 games, several of which are played simultaneously, for 1 pair of frenzied, starving eyes. Unless you have constructed some media-hungry war room with different televisions capable of broadcasting the numerous games, you’re likely to miss more …

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comScore Ranks Top 50 Web Properties for February 2012

comScore has released a report raking the top 50 web properties in the United States for February 2012. The data, gathered from the comScore Media Metrix service, shows some of the trends in web traffic during February. Not surprisingly, Google, Microsoft, and Yahoo! retained the top three spots. Google has 186.6 million visitors to its various sites in February, while …

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Latin America Has Quite The Emerging Online Culture

comScore released a teaser of their 2012 Latin America Digital Future in Focus today, a report that details the key digital trends in the region of the past year while pointing to their implications for the year ahead. One thing comScore did share from the report, though: the online life is a booming industry in Latin America. The report looked …

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Yahoo’s comScore February Rankings Triumph Explained!

comScore’s online video rankings for February were released earlier today and perhaps most notable in the list was Yahoo’s meteoric ascent to the second-highest brand when, in previous months, Yahoo was nowhere to be found on comScore’s listings. Now, though, Yahoo has shared the secret to their online video success: it’s owed to a partnership between the web company and …

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comScore February 2012 Online Video Rankings Yields Some Surprises

comScore has released their rankings of online video sites for February 2012 and, though I know this will come as a shock to most of you, Google was once again the top-ranked video site. Walking with the heavy thud of its well-worn YouTube boots, Google’s numbers remained high in spite of taking a slight decline from January’s rankings. However, the …

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Bing Gains US Market Share, But So Does Google

It’s always been an uphill battle for Bing, trying to gain search market share, but it doesn’t help when search giant Google’s market share grows too. And for as much fuss that has been made in the media about Google’s privacy policy and the addition of “Search Plus Your World” to Google results, Google still managed to gain market share …

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comScore Voices Support For Privacy Bill Of Rights

Analytics firm comScore has added its voice to those supporting the Consumer Privacy Bill of Rights announced by President Obama last month. Magid Abraham, President and CEO of comScore, voiced his support for the program, noting that comScore has followed the principles that underlie the Privacy Bill of Rights in its own business practice for years. He noted that the …

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Mobile Devices Generated Nearly 10% Of All Internet Traffic In 2011

comScore released their annual report that assess the ever-changing landscape of mobile technology. The report, “2012 Mobile Future in Focus,” examines what’s changed in the past year as well as how those changes will shape the upcoming year in the mobile device industry. “2011 proved to be a groundbreaking year for the mobile industry, with smartphones hitting the mainstream, tablets …

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comScore January 2012 Online Video Rankings Yields No Surprises

The rankings for online video sites for January 2012 have been released by comScore and, what will come as a surprise to few (if any), Google remains the enormously well-fed king in the mead hall of online video traffic. Behind the driving popularity of YouTube, Google’s stats remained relatively the same from December although the number of actual videos watched …

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