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All Posts Tagged Tag: ‘Bing Ads’

Bing Ads Gets New ‘Notify Me’ Automated Rules

Bing Ads Gets New ‘Notify Me’ Automated Rules

Microsoft announced a ew type of Automated Rules for Bing Ad Campaigns called “Notify Me,” which send advertisers emails for campaigns, ad groups, adds, and keywords that match their search criteria. Bing uses the example of setting one to alert you for campaigns that have spent over $500 this week or for ad groups that have a Quality Score that …

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Bing Ads Gets Marketplace Trends Visualization Tool

Bing Ads Gets Marketplace Trends Visualization Tool

A few days ago, Bing launched the Bing Ads Marketplace Trends Interactive Website, which is designed to help advertisers get a better look at data in different areas including device targeting, ad scheduling, and location targeting. These include interactive charts that let you drill down into different industries. They just officially announced the site, saying this about it: One of …

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Bing Ads Gets Accounts & Billing Improvements

Bing Ads Gets Accounts & Billing Improvements

Microsoft announced that it’s making some changes to accounts and billing for Bing Ads. It’s all in direct response to advertiser feedback. “From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help you do more, work less,” says Bing’s Vaishali De. “Whether you’re already using Bing Ads Accounts and Billing, or you’re …

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Microsoft Says Windows 10 Will Help Your Holiday Bing Ad Campaigns

Microsoft Says Windows 10 Will Help Your Holiday Bing Ad Campaigns

As you may know, Microsoft launched Windows 10 this week. It has Bing built into it, and the company expects a billion to be on Windows 10 by 2018. It also expects to see Bing query volume gains from 10 to 15 percent as early as September. It expects this to grow both from new users who have upgraded to …

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Bing Launches Native Ads On MSN For Search Marketers

Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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Bing Shopping Campaigns Now Available To All In The U.S.

Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers. In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of …

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Bing Ads Gets Better Demographic Targeting

Bing Ads Gets Better Demographic Targeting

Microsoft announced new global increased age and gender coverage for improved demographic targeting in Bing Ads. It utilizes data from users’ search and display behavior. According to the company, the coverage of targetable users has actually more than double as a result of its new efforts. This means an opportunity for more click-throughs and conversions for targetable users and potentially …

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Bing Ads Home Page Gains Highly Requested Features

Bing Ads Home Page Gains Highly Requested Features

Microsoft had added customized modules and period-over-period comparison features to the Bing Ads homepage. According to the company, these have been the two most requested features since a recent Bing Ads revamp. The new features are designed to make it easier to do more in less time when it comes to monitoring accounts and finding ways to improve performance. “You …

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What Marketers Should Know About The AOL-Bing Deal

What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Bing Sheds Light On Yahoo Click Volume

Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft would be the exclusive salesforce for ads delivered by its own Bing Ads platform, and Yahoo would continue to be …

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Auction Insights Launched For Bing Ads In All Markets

Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the feature is being expanded to all Bing Ads markets. The feature enables advertisers to see how they’re performing in comparison to other advertisers who are participating in the same auctions. …

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Bing Ads Campaign Planner Gets An Update

Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has new features for vertical and product trends, keyword research and competitive insights. “Campaign Planner’s search volume research tool can be used broadly to pull general vertical or product trends,” explains Microsoft’s Chan Liu. “The left …

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