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Bing Ads Get Targeting Changes, App Extensions

Bing Ads Get Targeting Changes, App Extensions

By Chris Crum November 7, 2014

Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing some more. Bing is eliminating explicit mobile device targeting. Microsoft’s Gyan Trivedi explains, “Advertisers will …

Bing Ads Lets You Share Negative Keyword Lists Bing Ads Lets You Share Negative Keyword Lists

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between …

Bing Ads Get New Dynamic Sitelinks Feature Bing Ads Get New Dynamic Sitelinks Feature

Microsoft announced a new Dynamic Sitelinks feature for Bing Ads, which it says can help improve relevance and click-through rates for SMB advertisers. Once again, Bing is following Google’s lead on ads, as the search giant launched a similar feature …

Bing Ads Get Better Location Targeting Bing Ads Get Better Location Targeting

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for …

New Top Movers Report Added To Bing Ads New Top Movers Report Added To Bing Ads

Microsoft announced the launch of a new Top Movers report for Bing Ads to let advertisers figure out account clicks and spend variations, and find which campaigns or ad groups see the biggest changes. It can also help them understand …

The New Bing Ads Web Interface Has Launched The New Bing Ads Web Interface Has Launched

Last week, Microsoft announced its new redesign of the Bing Ads web interface. It’s now launched, and will roll out to advertisers over the next few weeks. With the new version, Microsoft touts easier access to frequently used tools and …

Microsoft Adds Online Insertion Orders To Bing Ads Microsoft Adds Online Insertion Orders To Bing Ads

Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can …

Bing Ads UI Now Lets You View Up To 100,000 Keywords Bing Ads UI Now Lets You View Up To 100,000 Keywords

Microsoft announced that the Bing Ads web user interface will now let you view up to 100,000 keywords. The company upgraded the interface earlier this year enabling advertisers to review accounts with up to 50,000 keywords in the Keyword tab. …

Bing Ads Report Suite Gets New Geo Location Report Bing Ads Report Suite Gets New Geo Location Report

The Bing Ads Report suite and API now features a new geographical location report. This had apparently been an highly requested feature. “In response to your feedback, we’ve redesigned how location information is displayed in the report to show you …

Bing Ads See Substantial Growth [Report] Bing Ads See Substantial Growth [Report]

In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant …

Bing Makes Secure Search Optional For Now Bing Makes Secure Search Optional For Now

In September of last year, Google began to enable secure search for those who weren’t signed into a Google account. It was seemingly part of an effort to encrypt more of its traffic from the prying eyes of the NSA, …

Yahoo Is Getting 31% Of Its Revenue From Microsoft Yahoo Is Getting 31% Of Its Revenue From Microsoft

The relationship between Yahoo and Microsoft has been a little rocky this year, but it has come out that the “Search Alliance” between the two companies is generating as much as 31% of Yahoo’s revenue. The SEC reportedly sent letters …

Here Are Your Top Bing Ad Trends Of 2013 Here Are Your Top Bing Ad Trends Of 2013
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Earlier this week, Bing shared the top search trends of 2013. Every major person and event of the year was represented, except for the strange omission of Breaking Bad in the TV category. Now Bing is at it again with …

A Look At Microsoft's New 'Bing Hero Ads' A Look At Microsoft's New 'Bing Hero Ads'

Last week, there was a lot of talk about a new ad format Google is testing that essentially places a banner-like graphic near the top of a search results page when the user searches for that brand. While Google indicated …

Yahoo Microsoft Fight Over Partnership Yahoo Microsoft Fight Over Partnership

More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court documents obtained by Reuters. The two companies have been having a quiet legal battle about rolling out Microsoft’s Bing search technology …

Bing Talks Up Yahoo Bing Network Bing Talks Up Yahoo Bing Network

Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening with the Yahoo Bing Network. David Pann, general manager of the Microsoft Advertising Search Group, has written …

Microsoft Launches 'Bing Offers Card-Linked' Deals Microsoft Launches 'Bing Offers Card-Linked' Deals

Earlier this year, Bing announced Bing Offers, its latest foray into the local deals space. The product launched across the United States. Today, the company has announced an expansion of that with “Bing Offers Card-Linked”. This is a program they’re …