In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent …

As previously reported, Microsoft has some new ad products for the Yahoo Bing Network on the way this year. Notably, we should be seeing Bing product listing ads (similar to Google’s) before the year’s over. Microsoft Search Network GM, David …

We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …

Microsoft announced a couple of updates to Bing Ads, including inline editorial appeals, and an improved keyword research tool. The former provides two new views in the Bing Ads Editor where advertisers can appeal all of the rejected items in …

The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital …

Bing announced that it will soon launch unique landing pages by match type for Bing Ads. “Want to assign a unique destination URL for each of your bidded keyword match types within the same ad group?” writes Pruitt, on the …

Microsoft announced today that Bing Ads now offer sitelink extensions to advertisers throughout the Yahoo Bing Network. The extensions, according to Microsoft, will drive deeper engagement with potential customers by letting them connect with relevant portions of advertisers’ sites. They’ll …

Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide …

Microsoft announced today that it is releasing Editorial Exceptions and the Exceptions API to all Yahoo Bing Network advertisers. The feature will let advertisers request exceptions to resolve editorial disputes, monitor progress of ad and keyword reviews, and easily filter …

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads …