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Microsoft Adds Online Insertion Orders To Bing Ads

Microsoft Adds Online Insertion Orders To Bing Ads

By Chris Crum July 22, 2014

Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can …

Yahoo Is Getting 31% Of Its Revenue From Microsoft Yahoo Is Getting 31% Of Its Revenue From Microsoft

The relationship between Yahoo and Microsoft has been a little rocky this year, but it has come out that the “Search Alliance” between the two companies is generating as much as 31% of Yahoo’s revenue. The SEC reportedly sent letters …

Here Are Your Top Bing Ad Trends Of 2013 Here Are Your Top Bing Ad Trends Of 2013
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Earlier this week, Bing shared the top search trends of 2013. Every major person and event of the year was represented, except for the strange omission of Breaking Bad in the TV category. Now Bing is at it again with …

A Look At Microsoft's New 'Bing Hero Ads' A Look At Microsoft's New 'Bing Hero Ads'

Last week, there was a lot of talk about a new ad format Google is testing that essentially places a banner-like graphic near the top of a search results page when the user searches for that brand. While Google indicated …

Yahoo Microsoft Fight Over Partnership Yahoo Microsoft Fight Over Partnership

More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court documents obtained by Reuters. The two companies have been having a quiet legal battle about rolling out Microsoft’s Bing search technology …

Bing Talks Up Yahoo Bing Network Bing Talks Up Yahoo Bing Network

Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening with the Yahoo Bing Network. David Pann, general manager of the Microsoft Advertising Search Group, has written …

Microsoft Launches 'Bing Offers Card-Linked' Deals Microsoft Launches 'Bing Offers Card-Linked' Deals

Earlier this year, Bing announced Bing Offers, its latest foray into the local deals space. The product launched across the United States. Today, the company has announced an expansion of that with “Bing Offers Card-Linked”. This is a program they’re …

Bing Ads Get Skype-Integrated Call Extensions Bing Ads Get Skype-Integrated Call Extensions

Earlier this year, we reported that Bing was readying Skype-integrated click-to-call mobile ads, and now it has finally announced them. On the Bing Ads blog, Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions, which work across all devices, and utilize …

Bing Ads Launch n Australia, New Zealand Bing Ads Launch n Australia, New Zealand

Microsoft announced on Monday that Bing Ads are now available in Australia and New Zealand. The company announced their pending arrival back in April. Earlier this month, Microsoft released some stats about Bing Ads and the Yahoo Bing Network. The …

Adobe Media Optimizer  with Bing Product Ads Support Adobe Media Optimizer with Bing Product Ads Support
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Online retailers have a new reason to be excited over their pay per click marketing campaigns.  Today, Adobe has become first to market with their new Adobe Media Optimizer system powered by Bing Product Ads. This new system allows for …

Bing Ads Get Change History Graph Bing Ads Get Change History Graph

Last month, Microsoft announced a pilot for the Change History Graph feature in Bing Ads. The feature provides insights into how changes made to campaigns impacted their performance. The company announced today that it is moving out of pilot mode, …

Microsoft Drops Some Yahoo Bing Network Stats Microsoft Drops Some Yahoo Bing Network Stats
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Microsoft put out some stats today about Bing Ads and the Yahoo Bing Network worth taking a look at. For starters, the network currently has 159 million unique searchers. 51 million of these do not use Google, according to the …

Windows 8.1 Gets New Bing Search Ads Windows 8.1 Gets New Bing Search Ads
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Microsoft has announced the launch of some new search ads in Windows 8.1, the latest version of Windows which also brings a much more integrated Bing experience all around. The Bing As platform will be available in Windows 8.1 Smart …

Yahoo Bing Network Makes Changes To How Bids Work Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well …

Is Bing Right About Enhanced Campaigns? Is Bing Right About Enhanced Campaigns?
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In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent …

Bing To Launch Click-To-Call Ads With Skype Features Bing To Launch Click-To-Call Ads With Skype Features
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As previously reported, Microsoft has some new ad products for the Yahoo Bing Network on the way this year. Notably, we should be seeing Bing product listing ads (similar to Google’s) before the year’s over. Microsoft Search Network GM, David …

Bing About To Get Product Listing Ads Of Its Own Bing About To Get Product Listing Ads Of Its Own
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We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …