All Posts Tagged Tag: ‘Bing Ads’

What Marketers Should Know About The AOL-Bing Deal

What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Bing Sheds Light On Yahoo Click Volume

Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft would be the exclusive salesforce for ads delivered by its own Bing Ads platform, and Yahoo would continue to be …

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Auction Insights Launched For Bing Ads In All Markets

Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the feature is being expanded to all Bing Ads markets. The feature enables advertisers to see how they’re performing in comparison to other advertisers who are participating in the same auctions. …

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Bing Ads Campaign Planner Gets An Update

Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has new features for vertical and product trends, keyword research and competitive insights. “Campaign Planner’s search volume research tool can be used broadly to pull general vertical or product trends,” explains Microsoft’s Chan Liu. “The left …

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Yahoo Bing Network Search/Click Volumes Double YoY

Yahoo Search has been making headlines lately thanks to a five-year partnership with Mozilla, which sees the search engine become the default in the Firefox browser. The version that implements this just came out this week. When Yahoo released its latest earnings report, it revealed that its search business is actually doing better than its display ad business. It would …

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Bing Ads Get Targeting Changes, App Extensions

Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing some more. Bing is eliminating explicit mobile device targeting. Microsoft’s Gyan Trivedi explains, “Advertisers will be able to leverage bid modifiers on Mobile. We will continue having the bid modifier on Tablet as well. Once …

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Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the groundwork for audience based remarketing scenarios,” which are coming sometime soon. “UET simplifies campaign goal tracking by placing a small …

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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership saw its best showing since Q1 2009 as it increased to 25% compared to Google’s 75%. Yahoo/Bing is also getting …

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Bing Ads Launches Enhanced Sitelinks

Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google made its version available to the world. Microsoft has been piloting the feature with a few advertisers over the several months, and says performance has been “phenomenal”. Microsoft’s Eliot Li writes, “Most of you are probably familiar with Sitelink Extensions. We have seen our advertisers benefit …

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Bing Ads Gets Close Variants In Exact Match

Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now include minor grammatical variations like plurals, abbreviations, acronyms, spacing, and misspellings. Microsoft’s Matt Bisson writes on the Bing Ads blog: Based on our prior testing, we found that exact match close variants helped …

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Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between campaigns,” says Microsoft’s Anar Alimov. “With this release, you can create lists of negative keywords and apply them simultaneously to …

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Bing Ads Get New Dynamic Sitelinks Feature

Microsoft announced a new Dynamic Sitelinks feature for Bing Ads, which it says can help improve relevance and click-through rates for SMB advertisers. Once again, Bing is following Google’s lead on ads, as the search giant launched a similar feature for AdWords in July. “Dynamic Sitelinks are clickable text additions to your ad that help enrich and enhance the information …

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