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All Posts Tagged Tag: ‘AdWords’

Learn More About Enhanced Campaigns On The Google Display Network

Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. So if you haven’t gotten your feet wet yet, you may want to pay attention to the webinars on Enhanced …

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AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments

Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become available sometime in the middle of next month. “We think this may be useful if you’ve been operating large scale campaigns and found that your optimal bids for some keywords would require significantly different mobile bid …

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Google Cracks Down On Short-Term Loan Ads

Google has reportedly cracked down on payday loan services using AdWords, which are in violation of its policies and government regulations. TheDrum.com reports (via Search Engine Land) that Google has pulled all Moneysupermarket ads as part of the crackdown, which is the result of increasing government pressure on Google. The publication shares a statement from a Google spokeswoman, who said, …

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Who Has It Right On Enhanced Campaigns: Google Or Bing?

In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent critic of numerous Google practices, has now laid out its policy aimed at attracting advertisers who don’t like Google’s new …

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Google’s New ValueTrack Parameters Go Live

Last month, Google announced new ValueTrack parameters for Enhanced Campaigns for advertisers using keyword level URLs. Today, the company announced that they’re now live and ready to be applied to campaigns. “These features will help you achieve your conversion and ROI goals, and make the upgrade to enhanced campaigns easier by directing users to a device-specific landing page at the …

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Google Updates AdWords Trademark Policy

Google announced some updates to its AdWords trademark policy. Beginning on April 23, AdWords keywords that were restricted as a result of a trademark investigation will no longer be restricted in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea and Brazil. “While we will not prevent the use of trademarks as keywords in the affected regions, trademark owners …

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Watch Google’s Latest Enhanced Campaigns Webinar

Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. This one specifically deals with Google Shopping and Enhanced Campaigns. Earlier this week, Google announced new ValueTrack parameters for Enhanced Campaigns.

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Google Enhanced Campaigns Get New ValueTrack Parameters

Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company says these will help advertisers achieve specific conversion and ROI goals, and help ease the transition to Enhanced Campaigns. They will do so, Google says, by directing users to device-specific landing pages at the keyword level and …

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Google Launches New Mobile App Download Ad Format

Google has a new mobile app download ad format aimed at making it easier for people to download advertisers’ apps. It works with iTunes or the Google Play Store. The format is only available for those who have upgraded to enhanced campaign settings. “With enhanced campaigns, click-to-download ads will no longer trigger the app icon, so once you upgrade to …

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Google Changes AdWords Terms in Some Countries

Google announced some updates to its AdWords Terms & Conditions in North America, the Caribbean, and Latin America (except Mexico, Argentina and Brazil). You can see the full country list here. The main change Googee points out is that the terms now accomodate new advertising products and services. “For example, we offer third-party ad serving in some situations, so you’ll …

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Google Launches New Survey Ads, TrueView For AdMob, Online Games

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too hard for brands to measure the impact of their display and video campaigns, beyond simple metrics like clicks and impressions. …

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The Latest In Google’s Plot Against Groupon

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us: Kim calls it “Google’s plan to kill Groupon,” and says these ads matter because: 1) Way better deal than Groupon who requires 50-90% discounted pricing, then takes 50% of that …

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