Google is offering a look into its process for measuring and analyzing data from television ads. It’s interesting to see the metrics they use and how they are trying to make television ads more relevant to viewers.

AdWords users who use the English, Spanish, French, German, Italian, Dutch, Hebrew, Simplified Chinese, Japanese, or Brazilian Portuguese versions of AdWords will see the new AdWords interface next time they login to their accounts if they have not already.

There are a number of changes within the new interface, and Google has taken the opportunity to highlight a few of them.

Last October Google launched its Display Ad Builder. WebProNews has covered various features of this product since its launch.

"In short, DAB brings some key attributes of search — simplicity and cost-efficiency –  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells WebProNews. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."

Google has launched the Google Ad Planner Publisher Center. This is a new feature of the Google Ad Planner that is designed to improve the quality and accuracy of site data.

 There has been a bit of discussion of late about the length of AdWords ad titles with some advertisers reporting more than 25 characters being displayed in their title.

Google announced today that it has expanded the beta testing for the new AdWords interface. It is now available in ten languages to most active AdWords accounts.

Google Australia is giving away a free AdWords campaign worth $75 to small and medium-sized businesses that don’t already use AdWords. This would seem like a good way to get new users on board.

Back in November Google introduced a new keyword tool called simply Search-based Keyword Tool that enables paid search advertisers to see what keywords they may be missing out on based on searches that are leading to your site. Today Google has announced wider availability and some improvements to the tool.

A few weeks ago, it was reported that Google was testing an online version of its Google TV Ads. They’re now launching Google TV Ads Online in beta by invitation only.

Late last year, Google announced that it would be experimenting with ads in more places. Since then, we’ve seen Google Image Search, Picasa, and Google News ad additions.

Jeremy Schoemaker of ShoeMoney has sued a Google employee, who owns a website that uses the patented keyword “ShoeMoney” of the company.

Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced "New Interface Thursdays." Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.

Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

Google recently launched some new templates for the AdWords Display Ad Builder. These templates cater to rich media and video ad content.

The templates allow advertisers to highlight several different products in one ad, and send them each to different landing pages with unique URLs. If you’re not familiar with the templates, watch the following clip:

Update: I contacted Facebook asking for more details on the testing, and I was given only the following official statement from the company:

All the way back in 2005, Minnesota Printing company CLRB Hanson Industries and New Jersey native Howard Stern (no, not the radio host) filed a suit against Google on the grounds that the company was overcharging them and serving more ads than they were supposed to. Google said that these claims were unfounded.

Google has introduced some new templates for rich media and video in the AdWords Display Ad Builder. Advertisers using the platform should take notice to these if they are looking to get consumers more engaged with their ads.

Google provides a step-by-step walkthrough of how to use the templates in the following clip:

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.

Adam Stewart, Google’s Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.

Google launched limited beta testing of a new AdWords campaign management interface back in November. At first it was only available to a limited number of US advertisers. Now the company has expanded the testing to more US advertisers as well as advertisers in the UK and Australia.

Google has launched a few new features for Insights for Search, which should make the tool even more useful to marketers than it already was. If you are unfamiliar with the tool, it was launched last summer, and it helps marketers find trends in search so they can be applied to your own marketing campaigns. It was discussed fairly extensively here.