Tag: AdWords

Facebook Ads Reportedly Destroying Google Ads In CPCs
Facebook and Google are competitors. Make no mistake. It’s easy to view one as a social network and one as a search engine, but it is much, much more complicated than that. Both co...
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New Google Near Match Types For AdWords To Be Available In May
Last week, following a report from GroupM Search CEO Chris Copeland, published by AdAg...
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Court Again Sides with Rosetta Stone
It was recently reported that a U.S. Court of Appeals for the 4th Circuit has just revived a long-standing trademark infringement...
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AdWords Brings You Help From Expert Users
Few can deny the utility of learning directly from experts, it creates a mentor menthe relationship that no amount of theory can replace. Google is hoping to capture this spirit wi...
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Ad Targeting With Google About To Get Better With Near Match Types?
Update: Google finally returned our request for comment, only to say, "We actually haven't announced anything on this and don't have any more info to share at...
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Google AdWords API Improving Advanced Location Targeting
Last year, Google rolled out an update to the AdWords API that allowed users to ta...
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Google Earnings This Week: Will Mobile Be A Problem?
There is concern among investors that Google is generating too many mobile ad clicks, but not enough revenue from them. Google will release its earnings report this week, and it se...
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AdWords Gets Big Location Targeting Improvements
Google announced some new AdWords features designed to help advertisers targeting local searches. First, is the ability to target over 30,000 US Zip Codes. Advertisers will be...
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Google Display Campaign Optimizer Now Available to YOU
Last month, Google added the Display Network tab to AdWords and announced the bi...
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Google AdWords Quality Score: What’s In The “Sauce”
Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword's cost-per-cli...
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Google AdWords API Asynchronous Workflow Solution Detailed
Google designed the AdWords API to handle a large number of operations in one request. The only problem is that current API services are synchronous. What this means is that the cl...
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Using AdWords Effectively For Small Businesses
Google hosted a hangout last week that aimed to help businesses get the most out of their AdWord use. The 55-minute talk discussed various AdWord strategies including keyword selec...
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AdWords Contextual Engine Gets Biggest Upgrade Ever
Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords. "For nine years, AdWords customers have b...
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AdWords Tool Aims To Help You Diagnose Ads Faster
Google announced a new "status insights" icon in the ads tab in AdWords accounts, which Google says provides visibility into the approval status and potential policy limitations of...
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Google Improves Malware Detection For Ads
Google put out a big blog post on Wednesday about its efforts to clean up ads i...
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