Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. A...
In a blog post last week Google declared 2016 as the year of the supershopper. They define a supershopper as someone who is shopping primarily on thei...
Google announced today new features in their Adwords product, campaign groups and performance targets, both intended to make it easier for you to trac...
Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Go...
Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively dro...
Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the ...
Google announced a new Alerting Framework for AdWords to help account managers (particularly those managing multiple accounts) quickly solve issues an...
AdWords advertisers can now insert order IDs into AdWords conversion tags so duplicate conversions from the same device are automatically filtered out...
Google said on Tuesday that beginning later this month, AdWords will begin rolling out a new calculation for impression share. This will affect report...
As more searches now take place on smartphones than on computers around the world, Google announced it is redesigning the user interface of its fiftee...
At the Games Developers Conference, Google announced some new features for AdWords and AdMob to make it easier for developers to reach the right users...
To help businesses ensure they have the right product inventory info in their ads, Google announced that advertisers can now keep customized ads up to...
Google announced the launch of bulk IDFA/advertising ID upload for app marketers across Android and iOS. According to the company, this will help adve...
Google announced the release of the Keyword Optimizer sample app for the AdWords API, which combines functionalities of Keyword Planner and the API se...
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