Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead.…

5 Tips for Making the Most of Your Google AdWords Budget

Every company wants to have a successful ad campaign. Unfortunately, most don’t have the big budget necessary to compete with major companies. But that doesn’t mean you’re stuck with a losing marketing campaign. It just means your company has to be…

Google Removed 1.7 Billion Bad Ads in 2016

Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion “bad” ads. Why take down so many ads? “Ultimately, bad ads pose a threat to users, Google’s…

Google Proclaims 2016, “The Year of the Supershopper”

In a blog post last week Google declared 2016 as the year of the supershopper. They define a supershopper as someone who is shopping primarily on their mobile device, looking for deals on the best products and constantly searching Google…

New Features for Google Adwords: Campaign Groups and Performance Targets

Google announced today new features in their Adwords product, campaign groups and performance targets, both intended to make it easier for you to track and forecast the performance of your marketing campaigns. Campaign Groups The new campaign groups feature allows…

Google Ad Partner Specializations Launched So Agencies Can Stand Out

Partner Specializations are now being awarded to Google Partner’s that can demonstrate expertise in particular areas in order for these firms to better market themselves to businesses that advertise on Google. The Google Partner program was launched 3 years ago…

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live…

How ‘3 Day Blinds’ Drives Phone Calls With Google Adwords

Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively drove phone leads using Adwords. What’s interesting is that the company is driving phone calls rather…

Google Adwords Adjusting To A “Mobile-First World”

It’s a Mobile-First World for Google with significant Adwords changes announced at its Google Performance Summit. Google also posted about these changes on its Inside Adwords blog. Among the changes are increasing ad titles from 25 to 30 characters and…

Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’

Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for driving incremental reach and frequency on mobile, where…

AdWords Account Managers Get New Alerting Framework

Google announced a new Alerting Framework for AdWords to help account managers (particularly those managing multiple accounts) quickly solve issues and maintain ad quality. The framework can download AdWords report data, combine it with other data feeds, and process it…

Google Helps You Eliminate Duplicate Conversions With Order IDs in Conversion Tags

AdWords advertisers can now insert order IDs into AdWords conversion tags so duplicate conversions from the same device are automatically filtered out. Google quietly announced this news in a brief Google+ update this week, saying you’ll be able to review…

AdWords Impression Share Change Will Affect API

Google said on Tuesday that beginning later this month, AdWords will begin rolling out a new calculation for impression share. This will affect reports in the AdWords API if you’re relying on impression share columns and run Video Campaigns. The…

Google Releases New Guide To Help Advertisers Go Global

Google has a new guide with best practices for helping advertisers enter international markets and go global. Don’t worry, it’s not a big PDF you’ll have to download or anything, but a simple help center article, which you can find…

Google Redesigns AdWords Interface

As more searches now take place on smartphones than on computers around the world, Google announced it is redesigning the user interface of its fifteen-year-old AdWords product to better reflect today’s multi-screen world. The changes are aimed at businesses of…

What They’re Saying About The Loss of Google Right-Side Ads

You’re probably aware that Google recently stopped showing the normal text AdWords ads on the right-side of search results pages on the desktop, which brings the design more in line with its mobile results. Google does continue to show Product…

Google Gives Game App Developers New Ad Formats, Targeting

At the Games Developers Conference, Google announced some new features for AdWords and AdMob to make it easier for developers to reach the right users and do so at scale. These include the ability to let users try apps before…

Google Ads Get Scheduled Uploads For Product Inventory

To help businesses ensure they have the right product inventory info in their ads, Google announced that advertisers can now keep customized ads up to dates using scheduled uploads. Google announced the feature in a post on the AdWords Google+…

AdWords Gets Bulk IDFA/Advertising ID Upload On Android, iOS

Google announced the launch of bulk IDFA/advertising ID upload for app marketers across Android and iOS. According to the company, this will help advertisers increase customer activation and retention with easy app engagement. The feature enables app marketers to reconnect…

Google Releases Keyword Optimizer Sample App

Google announced the release of the Keyword Optimizer sample app for the AdWords API, which combines functionalities of Keyword Planner and the API services for keyword suggestion and traffic estimation. Timo Bozsolik from the AdWords API team explains in a…