Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead.…

5 Tips for Making the Most of Your Google AdWords Budget

Every company wants to have a successful ad campaign. Unfortunately, most don’t have the big budget necessary to compete with major companies. But that doesn’t mean you’re stuck with a losing marketing campaign. It just means your company has to be…

Google Removed 1.7 Billion Bad Ads in 2016

Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion “bad” ads. Why take down so many ads? “Ultimately, bad ads pose a threat to users, Google’s…

Google Proclaims 2016, “The Year of the Supershopper”

In a blog post last week Google declared 2016 as the year of the supershopper. They define a supershopper as someone who is shopping primarily on their mobile device, looking for deals on the best products and constantly searching Google…

New Features for Google Adwords: Campaign Groups and Performance Targets

Google announced today new features in their Adwords product, campaign groups and performance targets, both intended to make it easier for you to track and forecast the performance of your marketing campaigns. Campaign Groups The new campaign groups feature allows…

Google Ad Partner Specializations Launched So Agencies Can Stand Out

Partner Specializations are now being awarded to Google Partner’s that can demonstrate expertise in particular areas in order for these firms to better market themselves to businesses that advertise on Google. The Google Partner program was launched 3 years ago…

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live…

How ‘3 Day Blinds’ Drives Phone Calls With Google Adwords

Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively drove phone leads using Adwords. What’s interesting is that the company is driving phone calls rather…

Google Adwords Adjusting To A “Mobile-First World”

It’s a Mobile-First World for Google with significant Adwords changes announced at its Google Performance Summit. Google also posted about these changes on its Inside Adwords blog. Among the changes are increasing ad titles from 25 to 30 characters and…

Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’

Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for driving incremental reach and frequency on mobile, where…