Google may be able to make more money off of political campaigns by making its ad targeting options better.
The company announced today that it is enabling political campaigns to to target ads by Congressional district. The targeting feature will work across Google’s search, display, mobile and video ads, allowing campaigns to target people that are solely within the district’s border.
“In his autobiography, Former House Speaker Tip O’Neill famously said ‘All politics is local,” says Charles Scrase from Google’s Politics & Elections team. “With all 435 seats up for election in brand new Congressional Districts this November, that adage rings even more true for House candidates running this fall. Through the redistricting process that takes place every 10 years, every district takes on a new shape – with new voters. This makes reaching the right voters with the right message even tougher.”
“As campaigns know, reaching these households in an effective manner with traditional means takes time and – importantly – valuable resources,” adds Scrase.
Google says it has built a large team that can work around the clock to help all candidates get the most out of their efforts.