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Viacom And Joost, Something New To Watch

After squabbling with YouTube and demanding that they pull over 100,000 copyrighted videos two weeks ago Viacom has struck a deal with Internet television service Joost. Under the agreement, Viacom’s divisions including MTV Networks, BET Networks and Paramount pictures will provide programming on the Joost platform.

Mobile Search War Heats Up

Business Week looks at the battle to dominate the mobile search space and its estimated $11.4 billion ad spend by 2011.

While Google has the lead, Yahoo is making a strong challenge and there are a many white-label providers out there.

YouTube Losing Viacom Deal to Joost

We should have suspected YouTube’s chances of signing a deal with Viacom were nil, when the cable company demanded more than 100,000 video clips be removed from the Google-owned video site.

SES London: Touching Your Local Customers

Local search marketing tactics need to consider the needs of the desired customer base, and where they might go to satisfy those needs.

MyBlogLog Updates Features Due to Spammers

I feel bad for the guys at MyBlogLog. Ever since being acquired by Yahoo, they’ve not exactly had a comfy ride. Things escalated this weekend, with reports that spammers had found an exploit that allowed them to add themselves as "co-authors" on as many communities as they wished.

Quality Score Transparency

Excuse my giddiness, but it’s definitely addictive to look at your keyword quality scores. You could have guessed them before by the assigned minimum bids, but these are fun to look at anyway:

XML-RPC for Blog Comments

Fairly regularly in the blogosphere you hear people complaining about how few people reading their blog go the next step and leave a comment.

I recall that last year, Darren Rowse posted his "10 Techniques to Get More Comments on Your Blog", linking to a Jakob Nielsen study that found that

SES London: Getting The Most Out of Blogging/RSS
· 1

In the last few years the blogosphere has swelled, or evolved perhaps, from a loose and obscure collection of early adopters shooting from the hip into an all-encompassing theater of discourse. In this theater nowadays, your presence as a business professional is just short (very short) of required, but shooting from the hip, or half-arseing your online presence, is an enterprise best left to the MySpace drones.

SES London: Targeting Local Search

WebProNews guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s coverage will focus on local search marketing.

Is the NoFollow attribute a good thing?

* Yes\n* No\n* I don’t care\n* I don’t even know what that means\n* CowboyNeal\n

YouTube Search Stinks, But Can Be Fixed
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In a time when the Internet can place individuals on level ground with multi-national corporations, the way to fix YouTube’s search may be by treating some content sources as being more important than others.

Gmail Shines In Googler Video

Where does a major Internet company with a $143 billion market cap and millions of dollars in cash in the bank turn to when it’s time to create an ad campaign for Gmail? To its cube dwellers, of course.

Building Trusted Links Not Hard

Link Building Blog expounds a good way of increasing ranking. It suggests that getting links from trusted sites like .edu and .gov sites will help in useful link building.

The first step is obviously to search for links
Although there an tons of educational and government sites, a lot don’t link out. The key to getting these links is to find sites that link to your competitors because they will probably be willing to link to you. You can do this by using Yahoo.

Jon Udell and His Value to Microsoft

Today Jon Udell is showing you how to blog from Word 2007.

Yes, my Google Reader is working again (it was a munged up Firefox cache or something).

But, anyway, this is something I’ve noticed since leaving Microsoft. When you’re up at Microsoft all you think about is how to work with Microsoft stuff. Conversations like the one Jon is participating in seem normal and commonplace.

Social Networking: Redux

Sites like Stumbled Upon, Digg, Reddit, and others might drive traffic, but the issues remain the same, who is really clicking on those recommendations?

Citizen Journalism, Blogging, Web 2.0, Democracy Player and management systems, Podcasts, and the whole host of other systems that we use to communicate with each other also drive other social issues and concerns.

Google SEO

Often times we are asked how we optimize for one search engine (Google) and expect to rank well for the other two engines (Yahoo! and MSN). This question is usually followed up with “do you guys create different doorway pages for each keyword, that is optimized for each algorithm?”.

Tom Blue – A Webinar Use Case

Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM… the company that makes the ubiquitous BlackBerry handheld communications device).

How Do I Add Feedburner to My Site?

Dear Kalena…

Any idea about how to add feed burner to my site? I transferred my blog to my own domain so what is my site feed? Where do i find it?

John

Kalena’s Answer:

Dear John

Assuming you have already created a Feedburner account, your feedburner address should be: http://feeds.feedburner.com/[yourblogname]. If you haven’t created an account yet, simply go to http://www.feedburner.com and create one based on your blog info.

Harmful MyBlogLog Exploit

You know how when you goto peoples websites it knows your there? That is because of your cookie. Unfortunately that same cookie can also be used for a cross site script basically making you execute commands without your knowledge. I do not what to get into the exact code to make this work but I see people are doing it now.

If you look at my profile on MyBlogLog You will see 2 sites that I did not add.

Professor Bloggers and .EDU Links

This is something I wanted to share with you "my reader".

As you know, .EDU links (from relevant websites) add a lot of value to your website. Well, did you know that there are a lot of college professors who blog under their college website sub directories? And yes, they are . .EDU

Target professors who blog. If you’re in the "science industry", just search for "college professor blog science" or something like that.

Here are a few links to check out.

What is Wrong with Social Media?

Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else.

Habari: New Blog Software to Watch

What is Habari?

It’s a new group that’s building new blog software. Why do I care? Because it’ll be interesting to see what a new group comes up with and because I saw several blogs (especially on Chris Davis‘ blog) mention it today.

I’ve seen this happen several times and new companies almost always result out of the effort.

Domain Registration Loophole

It’s always satisfying to learn something new about an industry, and today brings to light a marketing practice, I never knew existed.

AP explores a loophole with domain registration
, which allows anyone to return a registered domain name within 5 days and get a full refund. This has led to hundreds of thousands of domain speculators and search arbitragers registering domain names, testing which ones do well for type-in traffic, and getting a full refund on any duds.

Science and Marketing

Without marketing great ideas go nowhere. Google’s Larry Page recently stated:

"Virtually all economic growth (in the world) was due to technological progress. I think as a society we’re not really paying attention to that," Page said. "Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have a serious marketing problem."