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New Brightcove Offers Deep Video Analytics, Apple HTTP Streaming

Cloud-based online video platform Brightcove has launched a new version today – Brightcove 5. This comes with increased mobile support, YouTube Sync, Apple HTTP streaming, advanced analytics for HTML5, and more. 

Send Amazon Gift Cards To Your Facebook Friends

Amazon.com has introduced a new way for sending its gift cards to people on Facebook.

People can now connect to their Facebook account on Amazon and create a personalized gift card that will be sent to the recipient’s Facebook Wall.

 

Amazon-Facebook

 

Twitter Provides Election Info In a Variety of Ways

Twitter is pointing to some key accounts to follow to keep up with the conversation around the elections today. You can follow the Democrats, Republicans, Tea Party, or Libertarians.

Facebook Provides Users With Election Resources

Facebook shared some things with us that it is doing to help people vote in the upcoming elections. "Tomorrow is Election Day and Facebook is committed to encouraging people who use our service to participate in the democratic process. As a result, Facebook is focused on ensuring that all of our users know where they can participate in this year’s elections," Facebook’s Andrew Noyes said in an email.

Google Intros API Console, New Custom Search, Translate APIs
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Google announced some API news today. "Primarily, we introduced a new dashboard for APIs (APIs Console) to help developers manage their API usage across all their sites and apps," the company tells WebProNews. "We also rolled out a Custom Search API and a Translate API (all built on the API Architecture introduced at Google I/O), and we have rewritten and re-organized API documentation."

LinkedIn Presents Product Recommendations
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Product recommendations can be useful to both buyers and sellers, putting good offerings in the spotlight and helping sales proceed.  LinkedIn members may be happy (if surprised) to hear, then, that the network has started to show product recommendations on companies’ profile pages.

You can see an example of how this works below.  While a little different from what you might expect of a site designed for professional networking, it shouldn’t turn LinkedIn into a messy hub for shoppers.

Twitter Toys With Promoted Tweets in User Timelines
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Twitter announced today that it has begun limited testing of its Promoted Tweets, announced earlier this year, in users’ timelines. For starters, they’re only doing this with partner Hootsuite for some users.  

Turning Your Blog Into a Book
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WebProNews recently spoke with Ellen Gerstein, the Director of Marketing at John Wiley & Sons, the publishing firm behind the "For Dummies" books among many others. She discussed the impact blogs and social media have had on the publishing industry and gave some advice for bloggers looking to get books published.

NYU Commits To Google Apps

Early last month, we talked about "most or all" of the students in New York being put in touch with Google as the state of New York became a Google Apps partner.  Now that’s even more the case, as New York University has also signed on.

Obviously, the two developments won’t take place on the same scale, considering that around 3.1 million students and a few hundred thousand teachers are supposed to be affected by the public school system deployment.

Another Video Paints Google and Eric Schmidt as Creepy
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If you have a beef with Google’s actions, the trendy thing to do these days appears to be making a video about it, and using Eric Schmidt quotes and likenesses, making them as creepy as possible. 

The latest such video comes from FairSearch.org. This is an organization that refers to itself as, "a group of businesses united in support of a healthy Internet future, where greater consumer choice and economic growth are driven by competition, transparency and innovation in online search."

Online Retail Spending reached $32 Billion In Q3
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Online retail spending reached $32.1 billion in the third quarter, up nine percent over the third quarter of 2009, according to a new report from comScore.

The growth rate represents the fourth consecutive quarter of positive year-over-year growth after a year of flat or negative growth rates.

DMOZ Co-Founder “Crowd Sources” Search with New Search Engine Blekko
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Rick Skrenta, co-founder & former CEO of Topix and NewHoo (which went on to become The Open Directory Project or DMOZ), has a new search engine called Blekko that is drawing a great deal of attention. 

Blekko aims to use the public to refine its algorithms and make search results more relevant and less spammy. Can it succeed? Tell us what you think

Chrome Sees Market Share Gain In October
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The latest browser-related stats from Net Applications are out, and October represented more of a trick than a treat for Internet Explorer and Firefox.  But in terms of market share, Safari gained a tiny bit of ground, and Chrome definitely came ahead.

On a month-over-month basis, Net Applications believes Chrome’s market share increased from 7.98 percent to 8.47 percent.  And pitted purely against itself, that gain represents an improvement of 6.14 percent, which is quite good for that short a period.

Google Launches Resource to Prepare Retailers for Holidays

Google has launched a new site called "ThinkHoliday", which counts down the days until Christmas, and provides information for businesses and marketers that will help them prepare for the holidays. According to the site, 71% of consumers have started researching their holiday purchases, and 89% of them have started shopping online.

Amazon Partners With MasterCard On Free Shipping

Amazon.com has released its annual 2010 Holiday Toy List, which features this year’s most popular toys, video games, sporting goods, electronics, music, movies and books for kids.

The online retailer has introduced free two-day shipping , or a $10 credit towards a future purchase for Amazon Prime members, when they use a MasterCard to buy $75 or more in eligible items from the Holiday Toy List.

 

Android Takes Lead In U.S. Smartphone Shipments

Canalys, a company that deals in market data, confirmed this morning that Android is on a roll in terms of shipments.  Android supposedly attained a U.S. market share of about 44 percent in the third quarter, up significantly from the period before.

As you might expect, this puts Android (or "OHA" for "Open Handset Alliance") in the lead.  Apple had a market share of only 26.2 percent by comparison, RIM had a market share of 24.2 percent, and Microsoft and "Others" were left with scraps of 3.0 percent each.

Easily Find Local Election Info with Tools from Google

With the midterm elections taking place tomorrow, Google is highlighting some tools it offers to help voters make their decisions. This is not a new concept for Google, but it’s one that many may still find useful.

Google’s Election Center is available to users as an "experimental" service. It lets election officials provide data directly to Google for use in search tools. 

One Thing Small Businesses Can Do Just as Well as Walmart
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Take a look at what Walmart’s doing on Facebook. The retail giant has put together a Groupon-like model for driving sales via its Facebook page, with a Facebook called CrowdSaver. Hat tip to The Next Web for pointing this out

GetGlue: Foursquare for Entertainment Nuts
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If someone were to ask you to name the trendy social services right now, more than likely they’d say Facebook, Twitter and Foursquare… as those seem to be the “big 3”. They’re interchangeable – as some would select GoWalla over Foursquare and MySpace over Facebook, it’s subjective. Fairly soon you might start hearing another service joining the ranks of the social elite, GetGlue.

No Real Social Media Plan? Try Starting With This.
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Coming up with a social media plan isn’t always the easiest thing to do for businesses. There are so many factors that come into play, even beyond the landscape of communities that actually exist. For example, business leaders need to ask questions like: How much time should be spent interacting with social media sites? How many people should be representing the company on social sites? How much of their time should be dedicated to it? Should it be the full-time job of one person? The full-time jobs of more people? Only part of the job for a lot of people? Etc. Etc. Etc. 

New Media is Like Ostrich Meat. Eventually, Your Kids Will Grow Up Eating It.
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WebProNews recently spoke with popular radio and podcast personality Adam Carolla. After being fired from his radio show, he started a podcast and after just two weeks, it reached 2.4 million downloads. Some people consider him a pioneer in podcasting, but he doesn’t seem to really think of it that way. "I was doing a radio show, and then they fired me," he says.

Your Social Strategy May Lack Key Elements for Increasing Conversions
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As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics that work much better than any one strategy.

The Most Discussed Halloween Candy on Twitter
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E.Life, a social media monitoring firm, has released an interesting look at what Halloween candies people have been tweeting about the most. Snickers takes the cake. It’s no surprise really. You’d be hard pressed to find a better candy. 

What’s your favorite Halloween candy? Let us know in the comments.

Milo Launches Useful Local Product Search Android App
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Milo.com announced a new Android app today for local shopping. The company claims this is the only app available in the Android Market that will search the inventory systems of local stores in real-time and tell shoppers (while they’re on the go) what’s currently in stock , where, and which local stores have the best prices.