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Marketers Continue Debating Best Place for Video Ads

Despite as many as 80% of online video viewers finding ads annoying, marketers are still debating whether pre-roll ads (before) or post-roll ads (after) are the best way to utilize advertising in video.

NFL Could Get Sacked Over DMCA Notices

The Digital Millennium Copyright Act (DMCA) has been invoked on countless occasions by copyright holders in efforts to prevent the illegal use of their content. The NFL, however, is quickly finding out that the DMCA is also a powerful protective device for those engaging in fair use.

Beer Train Crosses the Web
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Trains are cool. Beer is cool. And Coors thinks beer trains are cool enough to send one across your computer screen at 4:53 PM every workday to remind you about happy hour.

The Flash-based interactive Silver Bullet train is scheduled for its first departure in mid-April, and is gaining attention in the online advertising world because it is geo-targeted and time zone sensitive.

Google Search Receives A Plus

After quietly dropping Plus Boxes alongside certain search results, Google openly discussed this new search feature on their official blog.

Twitter Me This, Twitter Me That

The blogosphere has exploded in the last two weeks over this new social phenomenon we’ve come to know as Twitter. While the buzz has certainly picked up concerning the service, statistics show that Twitter still has quite a ways to go to be considered a mainstream force in the online social scene.

The Google Talk Team Talks

In a recent email interview the Google Talk team revealed to WebProNews their future plans for Google Talk and the Google Talk Gadget.

Microsoft Lobbying For Data Privacy Laws

A growing concern of today’s average citizen is the security of their data. With so many consumers making purchases online, as well as search engines looking to become more personalized by tracking a user’s web history and search trends, ensuring user privacy and protection is becoming increasingly important to a fast growing segment of the population.

KinderStart Case Against Google Dismissed
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Almost a year after KinderStart sued Google for dropping it from the search engine’s index, the presiding judge has put an end to the case by siding with Google’s requests.

Google Launches Affiliate Network (Beta)

Via SEL, Google beta launched a distributed pay per action ad network, and are accepting publisher sign ups here.

Web 2.0 Consolidation?
I’m reading Hillel Cooperman. He left Microsoft (ran the Max team) to run a startup in Seattle. And has become one of my favorite bloggers already in the few months he’s been doing that.

Blogspot and SEO
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Well it never just rains. It has to pour. I made an offer of some free SEO reviews a while back and a nasty confluence of happenings has upset my apple cart.

But I’m going to try and get some advice out to a few more people now. And this is going to be the toughest task I’ve had in a while. You see it never dawned on me that so many folk would be on hosted blogs. Let’s just say that optimising Blogspot is not a straight forward task.

Getting Your Blog Ranked Well by Google Blog Search

As a web analytics junkie I tend to notice trends and changes in my blog statistics. One recent trend I’ve noticed is that I get more search traffic from Google Blog Search than I used to get.

Online Advertising in The Long Tail

There’s been some talk about how difficult it is to make money with online advertising.

SEM for Those You Know and Those You Don’t

Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily skewed to popular brand keywords—the words people who already know you use.

Capturing Skim Readers

I’m busy, you’re busy.

So are the folks that are reading your words.

Whether you write white papers, articles or blog entries, it is important to meet the needs of the skimmer.

Not Web 2.0, Just the Web

Peter Rip, the venture capitalist and blogger whose point of view carries a fair bit of weight (at least with me), has a post that is getting a fair bit of commentary going on Techmeme, which he says that Web 2.0 is over, done (and possibly overdone as well), has jumped the shark, is finished, kaput, history, etc.

Matching Click Numbers for AdSense and MyBlogLog?

In MyBlogLog and AdSense, Dom recounts a discrepancy between his AdSense click data as reported by Google and MyBlogLog.

Constant Communication = Higher Sale Conversion

Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess I just did.

Anyway… let’s move on.

Google Phone to Include LBS App?

I have to admit, I’m still on the fence as to really believe that Google would actually release a phone but hey, stranger things have happened!

Before Becoming A-List Bloggers

This is not your typical rags to riches story, but an interesting rant from Jason Calacanis over at calacanis.com about what people did before they hit the A-List in blogging.

AdWords Pay Per Action Hits Beta
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The new pricing model offered by Google to its AdWords clients means those advertisers will only pay Google when a customer converts in a specified way.

Changes Abound For Google India

It’s a mixed bag of good news, bad news, and just plain “news” news for Google in India this week.  One piece from the region describes the company’s expansion in glowing terms; another reports that its site ranked low in terms of usability.  Lastly, there’s a new man in place to deal with all this: Shailesh Rao was appointed managing director of sales and operations for Google India.

Kucinich Takes Impeachment Plea To YouTube
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Well, it seemed bound to happen eventually. Politicians have officially transitioned from YouTube campaign speeches to YouTube soapboxes – sorry, Microsoft owns Soapbox, it’ll have to called something else.

Dennis Kucinich (D-OH) is the latest US Congressman/presidential candidate to take his message to YouTube. Only this is isn’t a plea to "chat" or to vote for him in 2008, it’s a call for Americans to get behind impeachment of George W. Bush.

Federal Web Sites See Decline

The public satisfaction with federal government Web sites dropped from last quarters all time high and stayed relatively unchanged over the last seven quarters. The first quarter 2007 special report on E-Government Satisfaction from the University of Michigan’s American Customer Satisfaction Index (ACSI) shows that customer satisfaction with federal Web sites declined 0.7 percent from last quarter to an overall score of 73.4.

Even with the drop in satisfaction, e-government faired better than the federal government, which had a score of 72.3 on the ACSI.

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