Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targete...
Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos....
In April, a group of consumer advocate groups including The Center for Digital Democracy (CDD), Campaign for a Commercial Free Childhood (CCFC), American Academy of Child and Adole...
Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-...
Facebook is making it clearer and clearer to Page owners that they're more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other...
Apple knows it's going to be an uphill climb when it relaunches its Beats-based music streaming service this summer – and the company may be taking some rather direct measures to c...
If you woke up in a good mood, feeling young and spry, you'll hate to know that YouTube's inauspicious first video turns 10 years old today.
"Alright, so here we are in front of...
Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we're going to have to watch five, 15, or...
Zayn Malik announced less than a week ago that he was leaving One Direction behind. Now the former boy band member has released his first solo song.
'I Won't Mind' came out on M...
Google announced the launch of cards for YouTube, which it describes as an "evolution of annotations". Video creators can use them to tell viewers about other videos, merchandise,...
There's been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it's pretty awesome.
F...
WebProNews is an iEntry Publication
