Tag: Yahoo

Yahoo on Bing/adCenter Transition Through Eyes of an Advertiser
At PubCon Las Vegas, WebProNews spoke with David Roth, Yahoo's Director of Search Marketing, who has an interesting perspective on the recent Microsoft/Yahoo search advertising tra...
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Facebook And Yahoo Tops In Display Advertising
Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase compared to a year ago....
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Investors Show Support For Yahoo-AOL Deal
Starting late yesterday, a fresh round of rumors began to circulate about a possible Yahoo-AOL deal.  Then other sources and experts denied that anything's taking place.&nb...
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Yahoo’s CIO Out
For the sake of its image, if nothing else, Yahoo would no doubt like to slow or stop the constant flow of departing employees.  But it looks like the stream is as steady a...
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Yahoo Introduces Weekend Edition
Yahoo has introduced “Weekend Edition on Yahoo News,” a new program offering original video and editorial content sponsored by Buick. "With Weeke...
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Yahoo and Nielsen Research the “Smarter Marketing Mix”
Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard...
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Google And Microsoft Partner With The Ad Council On Teen Internet Safety
The Ad Council has launched the “Internet Safety Coalition,” in an effort to educate teens about how to be smart about what they post and share online....
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Yahoo Expands Connected TV To Europe With Samsung
Yahoo and Samsung have expanded the availability of Yahoo Connected TV to 26 countries in Europe, bringing the total to 39 countries globally....
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Flickr Moves To Accommodate Google IDs
Yahoo-owned photo-sharing service Flickr is getting more flexible with regards to how users can sign in.  The site has started to support OpenID, and Google is its first pa...
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Microsoft, Yahoo Complete Search Transition in the U.S. and Canada
Microsoft and Yahoo have completed their "Search Alliance" transition in the U.S. and Canada.  &q...
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Yahoo Mail Goes Social With Facebook and Twitter
Yahoo has launched Yahoo Mail Beta, which the company boasts is twice as fast and offers more social networking connectivity from directly within the inbox. &nbs...
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Buzz Names Ross Levinsohn As New Yahoo Exec
A man with a very interesting history when it comes to social media and tech investments may soon be brought in to replace a high-ranking exec at Yahoo.  Rumor has it Hilar...
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AmEx and Yahoo Partner on Small Business Resources
Yahoo and American Express have expanded upon an existing partnership to offer small business owners new tools and content. The features will be available via a new Yahoo Busine...
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Yahoo Answers Just Got More Valuable for Businesses
Yahoo has released a new mobile version of Yahoo Answers. For users, this means a more convenient...
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Yahoo Delivers Passable Earnings Report
The third quarter was not unkind to Yahoo, judging from a just-released earnings report.  Yahoo managed to meet or beat analysts' forecasts in most respects, and its stock...
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