Yahoo has introduced “Weekend Edition on Yahoo News,” a new program offering original video and editorial content sponsored by Buick.
"With Weekend Edition, we've established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," said Mark Walker, vice president and head of Yahoo News.
"This program also aligns perfectly with Buick's target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."
Weekend Edition will cover a variety of topics, including travel, leisure, culture, family and healthy living. In addition to featuring content from the Yahoo network and from content partners, Weekend Edition will feature an original video series with a number of hosts, including:
Dominique Dawes, a three-time Olympic gymnast who contributed to Yahoo! Sports as an analyst and correspondent from the Olympic Games in China and Vancouver
Harry Hurt, a journalist and author who is behind the Executive Pursuits column in The New York Times, for which he hosted online videos
Jim Brasher, host of the new series "Way of Life" that will air on The Discovery Channel's international outlets