Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies.

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could.

Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool

Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company.…

Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses

Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The…

Snapchat Reverts to Chronological Stories for Some of its Users

It appears Snapchat made a few changes to its redesign when some users noticed their friend’s Stories reverting to the chronological order. The algorithmically sorted feed, similar to Facebook and Instagram, has frustrated the app’s most loyal users since its…

Snapchat’s Stock Takes a Hit After Posting ‘Slap Rihanna’ Game

The popularity of various social media platforms these days is a heaven-sent trend for all advertisers; their brand can potentially reach millions of users at lightning fast speed with just a single post. On the negative side, these platforms will…

Snap Inc. Responds to Critics of Its App’s Redesign

They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a bit too much for its users to endure. A reported 1.2 million Snapchat users have…

Snapchat Gets the Upper Hand Over Facebook

Facebook, the long-reigning king of social media, could be facing some serious challenges to its dominance up ahead. Apparently, the popular platform is no longer as popular these days; it is actually losing users to its rival Snapchat. Aside from…

Snapchat’s Q4 Shows Better Than Expected Revenue and User Growth

In a surprising, but welcomed, development, Snapchat finally pulled out of its slump to post a boost in revenue and new user growth. The increase beat investor expectations and invigorated the company, with stocks going up by as much as…

Snapchat is Now Selling Merch with Launch of New Snap Store

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the…