Snap Inc. Responds to Critics of Its App’s Redesign

They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a bit too much for its users to endure. A reported 1.2 million Snapchat users have…

Snapchat Gets the Upper Hand Over Facebook

Facebook, the long-reigning king of social media, could be facing some serious challenges to its dominance up ahead. Apparently, the popular platform is no longer as popular these days; it is actually losing users to its rival Snapchat. Aside from…

Snapchat’s Q4 Shows Better Than Expected Revenue and User Growth

In a surprising, but welcomed, development, Snapchat finally pulled out of its slump to post a boost in revenue and new user growth. The increase beat investor expectations and invigorated the company, with stocks going up by as much as…

Snapchat is Now Selling Merch with Launch of New Snap Store

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the…

Twitter is Reportedly Trying to Copy Snapchat’s Video-Sharing Feature

Twitter may soon be introducing a new feature to its platform as part of the company’s strategy to boost user growth. The San Francisco-based social media company is reportedly working on a feature that will mimic rival Snapchat making it easier…

Snapchat’s Redesign Gets Slammed by Users

Snapchat, the popular video and photo-sharing app, has been having a slew of bad luck recently. In the first quarter of 2017, Snapchat suffered a loss of $2.2 billion in revenue and just this past September watched millions of users abandon its platform.…

Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem

It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map…

Snapchat is Now Offering AR Trial Ads for Businesses

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company…

Two Effective Ways to Grow Your Audience on Snapchat in 2017

Snapchat has been on quite a roll. In 2016,  the image and multimedia messaging app become the fastest growing social media company in the US. But this might not be so surprising considering that over 10 billion videos are watched…

Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’

For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk. One of the glaring copying offenses that Instagram has…