Twitter is Reportedly Trying to Copy Snapchat’s Video-Sharing Feature

Twitter may soon be introducing a new feature to its platform as part of the company’s strategy to boost user growth. The San Francisco-based social media company is reportedly working on a feature that will mimic rival Snapchat making it easier…

Snapchat’s Redesign Gets Slammed by Users

Snapchat, the popular video and photo-sharing app, has been having a slew of bad luck recently. In the first quarter of 2017, Snapchat suffered a loss of $2.2 billion in revenue and just this past September watched millions of users abandon its platform.…

Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem

It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map…

Snapchat is Now Offering AR Trial Ads for Businesses

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company…

Two Effective Ways to Grow Your Audience on Snapchat in 2017

Snapchat has been on quite a roll. In 2016,  the image and multimedia messaging app become the fastest growing social media company in the US. But this might not be so surprising considering that over 10 billion videos are watched…

Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’

For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk. One of the glaring copying offenses that Instagram has…

Instagram Beginning To Look A Lot Like Snapchat

Instagram announced today the ability to add stickers to your posts, just like Snapchat. The stickers will be both for the consumer like Snapchat, but more importantly will also be targeted at businesses which are looking for creative ways to…

Snapchat Announced a Major Redesign

Snapchat announced a major redesign of their popular app on Thursday. The new changes aim to make the the app less confusing to use and better for content discovery. The update, which is first being rolled out to some Android…

Instagram Launches Disappearing Live Videos and Snapchat Style Messaging

Instagram announced two new features today, live disappearing video on Instagram Stories and a new Snapchat competitor, disappearing photos and videos in Instagram Direct. The disappearing messages should concern Snapchat because of the huge half billion strong user base of…

SnapChat to Offer Advertisers Behavioral Targeting

SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer report referenced by BusinessInsider. SnapChat Director of Revenue Operations, Clement Xue, said in the report that SnapChat was going to launch behavioral targeting capabilities by the…