Tag: remarketing

Here’s How To Add Google’s Remarketing Tag To Your Site
Google has been putting out "quick tip" videos for using its various ad products, in...
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Here’s A Quick Tip About Google’s Remarketing Ads
Google just posted this "AdWords Quick Tip" about remarketing ads. The general gist is: make sure you have enough ad formats in your remarketing campaign to ensure you have more ch...
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Facebook Rolls Out Custom Audiences
Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target...
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Google Enabled Advertisers To Target Users Based On Sensitive Health Info
Google has agreed to take steps to stop "privacy-intrusive" ads related to information about users' health, according to the Office of the Privacy Commissioner or Canada, which inv...
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Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally
Twitter began testing its "tailored audiences" ad retargeting...
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Google Answers User Questions About Remarketing Lists For Search Ads
We recently pointed you to an hour-long video from G...
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Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). "Remarketing lists for search ads (RLSA) is a powerful new feature that bring...
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Google Launches Remarketing Lists For Search Ads Out Of Beta
Google announced today that it is making remarketing lists for search ads (RLSA) available to all advertisers using e...
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Google Launches Remarketing With Google Analytics
Google has announced that it's rolling out Remarketing With Google Analytics in beta, to help users create r...
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How and Why Remarketing Can Gain Back Lost Customers
Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared...
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Google Lets Advertisers Expand Audience Reach
Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history.  A Google spokesperson tells...
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