Google AdWords Manager Accounts Get New Features

Google announced some new features for AdWords Manager Accounts (MCC) including Google Analytics account linking and remarketing tag and list sharing. Advertisers can now link their Google Analytics or Google Analytics Premium accounts directly to their AdWords manager accounts using…

Bing Ads Get Remarketing Capabilities (Finally)

Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before. “Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the…

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets…

Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site…

Twitter Launches Website Tag For Remarketing

Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface. Twitter launched tailored audiences retargeting globally in December. This lets advertisers retarget ads to people who…

Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit…

Here’s How To Add Google’s Remarketing Tag To Your Site

Google has been putting out “quick tip” videos for using its various ad products, including remarketing. This one doesn’t come with that label, but it might as well, though it’s really more of a how-to. It’s essentially a quick look…

Here’s A Quick Tip About Google’s Remarketing Ads

Google just posted this “AdWords Quick Tip” about remarketing ads. The general gist is: make sure you have enough ad formats in your remarketing campaign to ensure you have more chances to have your ads shown to your target audience.

Facebook Rolls Out Custom Audiences

Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target people who have visited their website or mobile app with certain News Feed ads that…

Google Enabled Advertisers To Target Users Based On Sensitive Health Info

Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related…