Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA).
“Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with great ROI,” says Google. “With RLSA, you can modify bids, ads, and keywords for past site visitors. In this video, you’ll get a feature overview, learn about usage strategies, walk through the set-up, and hear tips and tricks on how to be successful with RLSA.”
If you have about an hour to spare, and think your own campaigns can benefit from RLSA, you may want to check it out or mark it as a “watch later”.
Google launched RLSA out of beta back in June. The product shares the same Google Remarketing Tag and list management tools with remarketing on the Google Display Network. More on RLSA here.