We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office Hours video out on the subject.
In this one, a product specialist takes on a number of questions as businesses head into the holiday shopping season.
This one’s only twenty minutes long, so it won’t eat up too much of your time.
Remarketing Lists for Search Ads launched out of beta in June. More on the product here.