As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.
TrafficGuard Launches Free PPC Fraud Protection
Advertising fraud protection firm TrafficGuard has announced the launch of free PPC fraud protection, as well as a pay-as-you-go Pro option.
Google Adwords Upgrades Consumer Targeting Functionality With Phone Numbers and Addresses
Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting.…
SEO Vs. PPC: How to Make the Right Choice
Most successful online businesses typically aim to make maximum profits. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better…
Infographic Looks at ‘Man vs. Machine’ In PPC
Man vs Machine has always been a complicated argument. In every industry, machines have replaced jobs and turned them into automated functions, but there’s one thing technology will never replace: creativity. The one thing that can’t be programmed is intuitive…
Word Stream Discloses How to Get More Leads with PPC
Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popular method for immediate traffic. According to the WordStream Incorporated research department,…
New Google Maps Ads Come With New Click Type
Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a…
Google Changes AdWords Quality Score Reporting
Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this…
AdWords Now Lets You Do More With Auction Insights
Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or…
Google Launches New Image Extensions For AdWords Ads
Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently…