Seth Godin on The Difference Between a Logo and a Brand

Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.

Nike Makes the Integration of Digital and Physical Retail a Reality

Nike has created an amazing store in New York City that truly integrates the digital experience with physical retail. The worlds of physical and digital are not really separated for consumers the way we may have thought says Heidi O’Neil, the President Nike Direct.

Apple Watch Is the Only Thing Apple Wants You Wearing on Your Wrist

Apple is clearing the way for the Apple Watch. According to Re/code, Apple stores across the country have begun to pull items from their shelves that could possibly compete with the Apple Watch, which is set to launch next month.…

Michael J Fox: Nike Set to Sell Back to the Future Power Shoelaces This Year

Michael J. Fox, we’re counting on you. It’s 2015. This is the year it was all supposed to happen. We were supposed to have hoverboards. Not concept hoverboards; mass-produced, affordable, the real deal. Marty McFly went forward in time to…

YouTube Names The Top Ads Of 2014

It’s that time of year. Everybody’s putting out their best of 2014 lists. This time it’s YouTube with the top ads of the year. These are ads that debuted on YouTube. They evaluated them based on things like watch time,…

Adrian Peterson Loses Nike Sponsorship Following Plea

Nike has ditched Minnesota Vikings running back Adrian Peterson. “Adrian Peterson is no longer a Nike athlete,” said a Nike spokesperson in a very brief statement. Peterson’s Nike deal was already suspended, following the star’s indictment. In September, a grand…

Drawing Dicks with the Nike+ App Is the Only Way to Make Running Fun

The Nike+ running app tracks pace, distance, time, calories burned, and allows you to upload all that data online for everyone to see. It’s also the perfect tool for making running, an inherently boring and awful practice, moderately enjoyable. Because…

Kanye West Booed in London Concert Rant

When you manage to get the fans who paid to come see you to start booing you, then you have really accomplished something. Kanye West walked into a hall full of fans who had come to see Drake, but ended…

Soccer Cleats: Nike Unveils Mercurial Superfly Shoe Ahead Of World Cup

Soccer cleats are easily the most intimidating footwear in sports. Not only do the spikes on the bottom remind me never to get drop kicked by a professional footballer, but the overall design is slick to a dangerous degree. Nike…

Jordan XX9 Shoes Designed as “Best Performance Basketball Shoe Ever”

After two years and twenty people, the new Jordan XX9 shoes have been revealed. Although you can look at pictures of the shoe and hear about the design online, Nike will not release it until September, right at the start…