“Do they have enough stuff that’s good enough to keep us coming back?” asks Michael Pachter of Wedbush. “I actually think all these metrics they’re giving us on the crap shows are telling you that people are willing to watch whatever they throw at them because they’re running out of really great stuff to watch.”
“It’s all of broadcasting that’s in danger because of what’s happened with streaming and with other services in that the only people who are willing to watch commercials are people that can’t afford to buy the goods being sold,” says media mogul Barry Diller. “That’s an existential long-term issue.”
“All of a sudden people are realizing that Disney is going to take the advantages that they have, content that nobody else has, moats that give them actual real leverage in the negotiations, and then they’re going to actually take a playbook out of these more digitally native companies,” says Sean Ammirati of Birchmere Ventures.”
“We wouldn’t have been ready to launch it (Disney+) two or three years ago,” says Disney CEO Bob Iger. “You could argue that what Netflix has done has actually been good for us because they’ve seeded the marketplace to robust over-the-top content distribution and presentation.”
Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts.
Blockbuster was an $8.4 billion company that was taken down by a startup called Netflix that successfully shifted the habits of consumers. Blockbuster thought that people wanted the experience of picking out physical DVD’s and would not want to just download a movie. They were wrong.
In announcing a wide-ranging content deal with golf legend Tiger Woods, Discovery CEO David Zaslav says that what we’re trying to do is really create a golf Netflix. Discovery’s strategy is partnering with high profile personalities such as Tiger and Oprah and to provide quality non-scripted programming globally.
“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado…
Netflix just reported its earnings for Q1, and announced that it has surpassed 81 million members. That’s up from 75 million on January 1, just after the prior quarter closed. Revenue for the quarter was $1.96 billion. Earnings per share…