Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped ca...
comScore announced that it has completed a merger with Rentrak and that the two are now one as the "new comScore".
What does this mean? According to comScore, it means "a new m...
Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...
Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users.
Lead ads were fir...
Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it....
Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities.
First is new...
Shopify announced the launch of a new ecommerce marketing podcast called Shopfiy Masters. The show features interviews from successful ecommerce entrepreneurs, discussing things th...
Twitter has a free online education program called Flight School, which the company just announced is now open to all advertisers around the world in 16 languages.
Flight Schoo...
There's a new report out form Yesmail. The main conclusion is that in general, retailers are not ready for cross-channel integration.
They polled about 200 retailers at the Sho...
Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It's always been famous for 140 characters, but in the coming months, it's poised to exp...
Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans.
Have you tested the Instag...
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