Tag: Marketing

Some Twitter Users Don’t See Ads
Some Twitter users see fewer ads than most of us. Some don't even see any at all. This has been going on for months. That is...
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AOL Announces ONE by AOL: Publishers
At the Interactive Advertising Bureau's Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers...
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Facebook Lead Ads Get New Features
Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were fir...
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Will These Make Twitter Marketing More Effective?
Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it....
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4 New Features In Bing Ads Keyword Planner
Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new...
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Shopify Just Launched an Ecommerce Marketing Podcast
Shopify announced the launch of a new ecommerce marketing podcast called Shopfiy Masters. The show features interviews from successful ecommerce entrepreneurs, discussing things th...
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Twitter Opens ‘Flight School’ To All Marketers
Twitter has a free online education program called Flight School, which the company just announced is now open to all advertisers around the world in 16 languages. Flight Schoo...
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Twitter Has Another User-Based Ad Format On the Way
Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is...
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Report: Retailers Not Ready For Cross-Channel Integration
There's a new report out form Yesmail. The main conclusion is that in general, retailers are not ready for cross-channel integration. They polled about 200 retailers at the Sho...
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Twitter’s Expected Evolution Could Be Great For Businesses
Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It's always been famous for 140 characters, but in the coming months, it's poised to exp...
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Instagram Ad CTR Comparable To Facebook Ads
Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instag...
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Salesforce Infographic Looks at Holiday Marketing Trends
Another day, another interesting infographic from Salesforce. Earlier this week, we...
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Facebook Custom Audiences Get Expanded Matching Capabilities
Facebook announced new matching capabilities with Custom Audiences on Monday. These were actually enabled a week prior. Facebook Marketing Partners and marketers that that use...
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New Data Shows Importance Of Facebook Shares Over Likes And Comments
When it comes to your Facebook posts, shares appear to be significantly more important than either likes or comments when it comes to increasing your reach and audience....
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Yahoo Product Ads Launch For Holiday Shopping Season
Yahoo just announced new Product Ads, which it describes as " new, comprehensive product offering that allows retailers to reach consumers with high performance search and display...
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