Tag: Marketing

Twitter’s Expected Evolution Could Be Great For Businesses
Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It's always been famous for 140 characters, but in the coming months, it's poised to exp...
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Instagram Ad CTR Comparable To Facebook Ads
Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instag...
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Salesforce Infographic Looks at Holiday Marketing Trends
Another day, another interesting infographic from Salesforce. Earlier this week, we...
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Facebook Custom Audiences Get Expanded Matching Capabilities
Facebook announced new matching capabilities with Custom Audiences on Monday. These were actually enabled a week prior. Facebook Marketing Partners and marketers that that use...
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New Data Shows Importance Of Facebook Shares Over Likes And Comments
When it comes to your Facebook posts, shares appear to be significantly more important than either likes or comments when it comes to increasing your reach and audience....
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Yahoo Product Ads Launch For Holiday Shopping Season
Yahoo just announced new Product Ads, which it describes as " new, comprehensive product offering that allows retailers to reach consumers with high performance search and display...
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Instagram Partner Program Opens To Help Businesses
Instagram just announced the launch of the the Instagram Partner Program geared at highlighting partners to help businesses grow on Instagram and make it easier for advertisers to...
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Snapchat Rivals Facebook When It Comes to Video Views
Last week, when Facebook announced that it sees over eight billion video views per day, you likely said well, that's a hell of a lot of video views. And you'd be right, it...
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Facebook And Instagram Stats To Consider This Holiday Season
Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they're also reminding businesses that they have variou...
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Bing Ads Academy Training Program Announced
Microsoft announce the launch of Bing Ads Academy, a new training program for advertisers to learn how to get more out of Bing Ads. There are courses for both newer customers and t...
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Twitter Holiday Marketing Research Released
Twitter is sharing findings from some research it conducted into holiday marketing on the platform in an effort to provide retailers with some advice on how to engage shoppers....
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Facebook Puts Together Some Tools For Small Businesses
Earlier this year, Facebook replaced its Preferred Marketing Developer program with its...
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Instagram ‘Fully Open For Business’ To Marketers
Instagram ads are now officially rolling out to every marketer in the world. Facebook announced several weeks ago that they would become available at the end of September, and now...
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Your ROI is in the Mail
79% of consumers say they will act on Direct Mail immediately, only 45% say the same of Email This infographic illustrates the ROI of direct mail. When you combine dire...
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As Instagram Surpasses Twitter, Marketers Must Take Note
Instagram is officially bigger than Twitter, and it has the power to let marketers target audiences at the same level as its parent company Facebook. If you're not taking it seriou...
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