Instagram announced an update to the overlays that appear on its ads. Rather than a generic "Go to Website" or "Go to App Store" message, it will provide the advertiser's Facebook...
Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...
You're probably aware that Google recently stopped showing the normal text AdWords ads on the right-side of search results pages on the desktop, which brings the design more in lin...
Your about me page is, statistically speaking, one of your top 10 pages on your site. It's right up there with your home page, your most popular articles, and your "call to action"...
By now, many businesses have settled into something of a groove when it comes to their approach with social media, for better for for worse. Others are always looking for ways to i...
Microsoft announced some new tracking parameters for URLs in Bing Ads. There are three new tags - {Campaign}, {AdGroup} and {Network}. Advertisers can add these to their landing p...
Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value bo...
Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States.
Does Facebook account for a significant port...
These days, if you're not marketing on Instagram, you're likely missing out, but at the same time, things aren't as rosy in that department as they once were. For those trying to g...
Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interest...
Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics includ...
Introduction to Outreach Marketing
Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...
We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four s...
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