Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow rel...
If you're interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you w...
Google announced that it is now making sure that ads linking to mobile app downloads automatically appear only on devices that actually offer those apps. In addition, the ads wi...
Remember that proposed Microsoft Yahoo search and advertising deal? It's still awaiting regulatory approval, but it might be a step closer to its destiny soon, no matter which w...
comScore has released the top 15 ad networks based on their reach among U.S. Internet users in December 2009.
The ranking found AOL Advertising remains the top ad...
Google announced today that AdSense for Domains is now using optional keyword hints more often. Keyword hints are provided by the user, who enters keywords into a field to assis...
Google has been granted a quite interesting patent for "Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising". The company filed the patent bac...
PubMatic said today it would extend its ad network optimization technology to include mobile advertising.
The company said it would use its real-time optimizatio...
Yahoo has partnered with Ben Silverman's production company Electus, in which Electus will develop and produce premium content for Yahoo and its advertisers.
The...
France is considering a proposal to tax online advertising revenues earned by companies such as Google.
The proposal would extend to other companies such as Micr...
WebProNews is an iEntry Publication
