Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping…

Google Merchant Center Gets Shipping Configuration Tool

Google announced this week that it has launched a new shipping configuration tool in Merchant Center aimed at making it easier to configure shipping rates. The idea is that this will help merchants’ prices remain consistent with what Google shows…

Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and…

Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important…

Google Shopping Express Launches Overnight Delivery

Google announced on Tuesday that Google Shopping Express is bringing overnight delivery to Northern California (from Fresno and Porterville in the south to Eureka and Crescent City in the north). The new overnight service is available immediately in East Bay…

Google Shopping Results Now Rank Products On Some Queries

It appears that Google is now ranking products by their ratings in some Google Shopping results – the sponsored results that appear either at the top or on the right of the search results page. Jon Gregoire at CPC Strategy…

Google Acquires Retail Solution Makers RangeSpan

Google has acquired RangeSpan, a company that made solutions to get the right products from suppliers to the right retailers. Here it is explained: Here’s a demo of its search: A message on the RangeSpan site says: We are very…

Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are…

Google Announces New Enforcement For Google Shopping Unique Product Identifier Requirements

Last summer, Google started enforcing its new unique product identifier feed specification for Google Shopping. Google said it was improving support for merchant-defined multipacks. The feed specification clarified how multipack products should be submitted. As it moved toward high-resolution displays,…

Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce…