Google Gives Manufacturers More Control Over Their Product Listings

Google announced the launch of Google Manufacturer Center, which it describes as a tool for brand manufacturers to help them accurately represent their products to shoppers across Google.com, Google Shopping, and other Google services. Manufacturers can upload product data to…

Google Just Revealed A Bunch Of New Shopping Features

Google announced a bunch of new features for advertisers to encourage more sales from shoppers. For one, a new enhancement to product listing ads on mobile devices expands the ads as the user swipes to show more information such as…

Google Updates Shopping Feed Specification, Product Taxonomy

Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a “richer” experience for those searching for products online as well as to simplify the process for merchants. Updates require…

Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒…

It’s Now Easier To Become A Google Trusted Store

Google has made some changes to its Google Trusted Stores certification program that should make it easier for merchants to earn the badge, which can help earn the trust of people shopping from Google. About Google Trusted Stores Google first…

Google Partners Gets Google Shopping Certification

Google recently announced the addition of a Google Shopping exam and certification to Google Partners. This is only available in the U.S. for now. Google said in a Google+ post: If you are an agency specializing in Merchant Center and…

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers…

Google Search Adds Mobile Black Friday Feature

Google announced the addition of a new Black Friday feature to Google Search on mobile devices. The company notes that a lot of people will be standing in line at stores using their phones this weekend, so this will cater…

Google Expands Merchant Promotions

Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this…

Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks…