Google Adds Feed Rules Tool To Merchant Center

Google announced the launch of a new tool for Merchant Center called Feed Rules, which lets you convert your existing data from inventory management systems to the format Google Shopping uses. The tool enables merchants to to export and submit…

Google Warns Merchants About Global Trade Item Numbers

Last Fall, Google Shopping began requiring feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit valid GTIN and brand information for over 50 brands. The company recently…

Google Shopping Gets Redesign For The Holidays

Google announced that it has redesigned Google Shopping as the holiday season approaches. The new design is geared toward mobile users as mobile shopping related searches have outpaced desktop. “Shoppers often don’t know the exact product they’re interested in —…

Google Shopping Gets New Click Share Metric

Google announced the launch of click share to help Google Shopping advertisers better figure out when they’re missing out on traffic. It’s a new metric that shows percentage of total possible clicks received by the advertiser’s shopping ads. “Let’s walk…

Google Shopping Guide To The Holidays In 3 Videos

Well, it’s almost November, so if you haven’t started getting your holiday shopping campaigns ready, you better get your butt in gear. If you’re looking to reach shoppers through Google Shopping this holiday season, it’s a good time to take…

Google Launches Automated Extension For Shopping Ads

Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping. The extensions automatically show up with the ads without any extra cost to…

Google Shopping Gets New Bidding Solutions

Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them “go go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.” Under Bid Strategies, you’ll now find…

LinkedIn Publishing Platform Makes Global Push

LinkedIn just announced that its publishing platform is going global with localized languages. It’s only been available in English until now, but today it’s becoming available in Portuguese. In the coming months, it will add more and more languages. German…

Google Merchant Center Gets New Feed Enhancements

Google announced a pair of data feed enhancements for Google Merchant Center in an effort to help merchants better update their ads. One of them is geared toward large retailers while the other is for small ones. For large retailers,…

Google Gives Manufacturers More Control Over Their Product Listings

Google announced the launch of Google Manufacturer Center, which it describes as a tool for brand manufacturers to help them accurately represent their products to shoppers across Google.com, Google Shopping, and other Google services. Manufacturers can upload product data to…

Google Just Revealed A Bunch Of New Shopping Features

Google announced a bunch of new features for advertisers to encourage more sales from shoppers. For one, a new enhancement to product listing ads on mobile devices expands the ads as the user swipes to show more information such as…

Google Updates Shopping Feed Specification, Product Taxonomy

Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a “richer” experience for those searching for products online as well as to simplify the process for merchants. Updates require…

Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒…

It’s Now Easier To Become A Google Trusted Store

Google has made some changes to its Google Trusted Stores certification program that should make it easier for merchants to earn the badge, which can help earn the trust of people shopping from Google. About Google Trusted Stores Google first…

Google Partners Gets Google Shopping Certification

Google recently announced the addition of a Google Shopping exam and certification to Google Partners. This is only available in the U.S. for now. Google said in a Google+ post: If you are an agency specializing in Merchant Center and…

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers…

Google Search Adds Mobile Black Friday Feature

Google announced the addition of a new Black Friday feature to Google Search on mobile devices. The company notes that a lot of people will be standing in line at stores using their phones this weekend, so this will cater…

Google Expands Merchant Promotions

Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this…

Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks…

Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping…