Google Adds Feed Rules Tool To Merchant Center

Google announced the launch of a new tool for Merchant Center called Feed Rules, which lets you convert your existing data from inventory management systems to the format Google Shopping uses. The tool enables merchants to to export and submit…

Google Warns Merchants About Global Trade Item Numbers

Last Fall, Google Shopping began requiring feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit valid GTIN and brand information for over 50 brands. The company recently…

Google Shopping Gets Redesign For The Holidays

Google announced that it has redesigned Google Shopping as the holiday season approaches. The new design is geared toward mobile users as mobile shopping related searches have outpaced desktop. “Shoppers often don’t know the exact product they’re interested in —…

Google Shopping Gets New Click Share Metric

Google announced the launch of click share to help Google Shopping advertisers better figure out when they’re missing out on traffic. It’s a new metric that shows percentage of total possible clicks received by the advertiser’s shopping ads. “Let’s walk…

Google Shopping Guide To The Holidays In 3 Videos

Well, it’s almost November, so if you haven’t started getting your holiday shopping campaigns ready, you better get your butt in gear. If you’re looking to reach shoppers through Google Shopping this holiday season, it’s a good time to take…

New Requirements For Google Shopping Data Feeds

Starting on September 15, Google Shopping will require feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit valid GTIN and brand information for all products when the…

Google Launches Automated Extension For Shopping Ads

Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping. The extensions automatically show up with the ads without any extra cost to…

Google Shopping Gets New Bidding Solutions

Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them “go go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.” Under Bid Strategies, you’ll now find…

LinkedIn Publishing Platform Makes Global Push

LinkedIn just announced that its publishing platform is going global with localized languages. It’s only been available in English until now, but today it’s becoming available in Portuguese. In the coming months, it will add more and more languages. German…

Google Merchant Center Gets New Feed Enhancements

Google announced a pair of data feed enhancements for Google Merchant Center in an effort to help merchants better update their ads. One of them is geared toward large retailers while the other is for small ones. For large retailers,…