Update: We’ve now received confirmation from Google that it has signed a deal to acquire CI. A Google spokesperson tells WebProNews, “We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across the web.”

Here’s the SEC filing.

Channel Intelligence says it has been acquired by Google. The company announced it on its blog, and ICG Group, which reportedly backs Channel Intelligence has posted a press release. Some publications (like Business Insider and TechCrunch) are reporting the acquisition as fact, but we have yet to see confirmation from Google.

We’re going to tread cautiously, as we’ve seen bogus Google acquisition announcements in recent memory. This may very well be a real deal, but we’ve reached out to Google for confirmation, and will update accordingly.

“Building upon the perseverance and strong foundation laid by CI’s founder Rob Wight, I am extremely proud of the work we accomplished at CI,” said Doug Alexander, CEO of CI and President of ICG. “With the talent and hard work of the entire CI team, we successfully navigated a very complex marketplace, ending a record year that culminated in this very exciting acquisition.”

The Channel Intelligence team posted the announcement on its blog:

We are pleased to announce that Channel Intelligence (CI) has entered into an agreement to be acquired by Google!

For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business. We’ve worked with Google for years, and look forward to the great things we will be able to do together.

All CI services will continue to offer the excellent client service and great performance that our clients have come to expect over the years.

Again, we’ll keep you posted if we get confirmation from Google.