Google announced this morning that it is now rolling out Google Shopping to more countries, after completing the transition in the U.S. on October 17. This, for those who haven’t kept up, is a move from a free “everyone can list” model to a paid inclusion model, which is integrated with Google’s product listing ads.
The roll out includes: United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. The rollout, much as it was in the U.S., will be gradual.
On February 13, Google says, users in these countries will start seeing “visually cleaner” results for shopping queries, including new commercial formats on Google.com that will display products in a single unit, and replace the current search results.
“These visually cleaner results for shopping queries will enable shoppers to refine a search by brand or price, and feature larger product images to provide a better sense of a product’s attributes,” says Sameer Samat, Vice President of Product Management, Google Shopping. “Starting today, we’ll begin testing this new format for a small percentage of searches.”
The transition to the commercial model will be complete by the end of the second quarter of 2013, Google says. Google will also offer some new (but unspecified) incentives, indicating that more details will be coming soon.
For all our coverage on Google Shopping, see this page.