Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data.
Earlier this month, we looked at data from Kenshoo indicating that Google’s Product Listing Ads (on which Google Shopping is based) are proving way more effective than text ads. Not long after that, we spoke with Adobe, who shared some similar findings.
Today, a report from Wired discusses data from Marin Software finding that advertisers managing $4 billion annually in ad campaigns spent 600% more on Google PLAs after Google’s transition to Google Shopping in October, and that the PLAs were generating 210% higher clickthrough rates than the text ads from the previous year.
On a semi-related note, Google recently launched a beta for Google Shopping For Suppliers for B2B-specific searches, though currently, it only includes electrical and electronic results.