LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target mo...
Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished...
Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightb...
Google said on Tuesday that it will start rolling out estimated cross-device conversions for display ads to all advertisers. Google launched estimated...
Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disap...
Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expendit...
It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that th...
Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Rea...
Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification. The tool includes site cont...
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