LinkedIn Enables Programmatic Ad Buying

LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more efficiency. “This means you can now work with your preferred buying platform to buy highly visible…

Yahoo Product Ads Launch For Holiday Shopping Season

Yahoo just announced new Product Ads, which it describes as ” new, comprehensive product offering that allows retailers to reach consumers with high performance search and display ads across mobile, tablet and desktop devices.” “A recent study from Yahoo and…

Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished in an app, or vice versa, for display campaigns. This will require the advertiser to set up conversion…

Google Adds Engagement Columns In Reporting For Lightbox Ads

Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightbox ads an easier way to view engagements, engagement rate, and average CPE metrics. Google said…

Google Launches Estimated Cross-Device Conversions For Display Ads

Google said on Tuesday that it will start rolling out estimated cross-device conversions for display ads to all advertisers. Google launched estimated total conversions for search ads in AdWords a year ago. As Google’s Sridhar Ramaswamy said at the time,…

Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick…

Report: Microsoft To Overtake Yahoo In Online Ads This Year

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our…

Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top…

New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are…

Google Launches New Ad Creation Solution ‘Ready Creatives’

Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery. With Ready Image Ads, advertisers can add their URLs, and it…