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Tag: Display Ads

LinkedIn Enables Programmatic Ad Buying
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target mo...
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Yahoo Product Ads Launch For Holiday Shopping Season
Yahoo just announced new Product Ads, which it describes as ” new, comprehensive product offering that allows retailers to reach consumers with ...
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Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns
Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished...
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Google Adds Engagement Columns In Reporting For Lightbox Ads
Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightb...
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Google Launches Estimated Cross-Device Conversions For Display Ads
Google said on Tuesday that it will start rolling out estimated cross-device conversions for display ads to all advertisers. Google launched estimated...
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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools
Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launchin...
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Report: Microsoft To Overtake Yahoo In Online Ads This Year
Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disap...
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Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers
Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expendit...
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New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts
It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that th...
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Google Launches New Ad Creation Solution ‘Ready Creatives’
Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Rea...
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Google Launches DoubleClick Ad Verification Tool
Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification. The tool includes site cont...
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AOL To Bolster Display Ad Offerings With Pictela Pick-Up
AOL announced that it has acquired ad platform firm Pictela. The company makes what is described as a "high-d...
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Facebook And Yahoo Tops In Display Advertising
Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase com...
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Facebook Top Display Ad Publisher In The UK
The UK online display advertising market for the third quarter of 2010 showed strong gains compared to Q3 2009, according to the latest report from...
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Online Advertising Sets a New Record
In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3...
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Google Outlines Display Ad Strategies
Google has an interesting post up today on its official...
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Google Launches New Image Search Ads
Google began rolling out a new design for its i...
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Omnicom Makes Big Commitment To Google Display Ads
Google's display ad business is about to explode (in a positive way), according to a new report.  Omnicom Media Group has supposedly committed...
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Microsites Drive Brand Engagement, Purchase Intent
Microsites are commonly used by brands in online marketing. ...
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2010: The Year of the Display Ad for Google?
This could be the year of the display ad. That's not to say that display ads aren't prevalent every year, but Google has only been involved with th...
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