As you may know, Microsoft launched Windows 10 this week. It has Bing built into it, and the company expects a billion to be on Windows 10 by 2018. It also expects to see Bing query volume gains from 10 to 15 percent as early as September. It expects this to grow both from new users who have upgraded to the new operating system as well as current Bing users who will use it more frequently as a result of its integration.

“Windows 10 puts Bing and Cortana at your service when and where you need them, without having to leave what you’re doing to launch a browser – even if you can’t spell or type,” explains David Pann, GM of Microsoft Search Advertising. “For example: The new task bar on the Windows 10 desktop is a direct line to Cortana (and Bing). Spoken or typed web searches now bring up Bing search results,which includes relevant ads. When users launch the new Microsoft Edge browser, they will see the brand new MSN – optimized for search. Only Edge has Cortana built right into the address bar.”

“At Microsoft, we understand that the best screen is always the one consumers are on. As their lives become more mobile, they want to take experiences with them,regardless of device or operating system. Your customers can now access what they love, wherever they are and on whatever device they are using,” adds Pann. “The Cortana app, for example, will connect users’ devices to their PCs, seamlessly buzzing them with reminders, answering their questions and acting as their very own personal assistant. With the Cortana app on iOS and Android, Bing will draw in new users, and continue to expand our overall search and mobile search share.”

Because of all of this, he says Bing Ads is “poised to deliver more for your business”. In other words, you can expect Bing search volume to ramp up just in time for your holiday search ad campaigns.

Microsoft is counting on growth in Bing traffic for the foreseeable future, so you probably should too.

Last week, Bing launched native ads on MSN for search marketers. Earlier this month, they also made Bing Shopping campaigns available to all U.S. customers.

Image via Bing