Microsoft had added customized modules and period-over-period comparison features to the Bing Ads homepage. According to the company, these have been the two most requested features since a recent Bing Ads revamp.

The new features are designed to make it easier to do more in less time when it comes to monitoring accounts and finding ways to improve performance.

“You can define your own modules to customize your performance data by applying filters, making campaign maintenance faster and easier,” explains Microsoft’s Bella Jin. “And now when you create and save a filter in the Campaigns page, it will appear as an optional new module in the Home Page. Use these custom modules to get a more detailed snapshot of your account performance and the metrics that matter to you most.”

Custom modules can be created by creating and saving a filter in the Campaigns page and adding the module to the Home Page by checking Show.

“Many of you are frequent users of the period-over-period comparison functionality in Bing Ads’ Campaign Page and Reports suite, which compares your ad’s performance between two periods of time,” says Jin in a blog post. “Now, the Bing Ads Home Page also offers period-over-period comparisons so that you can view performance over time for your account’s top performing KPIs and identify trends.”

More on this and other tracking features can be found in the help center here.