Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google made its version available to the world.

Microsoft has been piloting the feature with a few advertisers over the several months, and says performance has been “phenomenal”.

Microsoft’s Eliot Li writes, “Most of you are probably familiar with Sitelink Extensions. We have seen our advertisers benefit from this feature tremendously. Enhanced Sitelinks is a new format of Sitelink Extensions that allows you to add up to two lines of customizable, descriptive text to your Sitelink Extension. The result is a larger, more relevant and descriptive ad, and a more captivating ad format by which to attract your target audience.”

“Only high-quality ads serving in the top position in the ad block above the algo results will trigger Enhanced Sitelinks. Therefore, make sure you focus your efforts on high performing campaigns such as your brand term campaigns first,” says Li. “We are still experimenting with how to optimize the user experience for Enhanced Sitelink across the Yahoo Bing Network (YBN). For that reason, a portion of the network has not yet been enabled for Enhanced Sitelinks until we have determined the optimal user experience.”

Bing expects most of the U.S. traffic in the Yahoo Bing Network to serve Enhanced Sitelinks in the coming weeks. The feature is only available in the U.S. for now, and will whit other markets later this year.

Earlier this month, Microsoft announced the launch of Dynamic Sitelinks for Bing Ads.

Image via Bing Ads