Microsoft announced a ew type of Automated Rules for Bing Ad Campaigns called “Notify Me,” which send advertisers emails for campaigns, ad groups, adds, and keywords that match their search criteria.

Bing uses the example of setting one to alert you for campaigns that have spent over $500 this week or for ad groups that have a Quality Score that has fallen below 5 or 10.

To set one up, just go to the campaigns tab and click “Automate,” and then “Notify me when…” You can make the rule run on all enabled campaigns, all campaigns, or only on the ones you have selected.

Regarding the “when” options, “Bing says, “Any filter options and performance data already available are also available here. We only want this rule to run on campaigns that are out of budget. Do this by selecting Delivery contains Out of budget.”

You can also define the date range for any performance data you want to filter on.

When your rule runs your search criteria and finds a match, you’ll get an email with a link to a report listing all the matches found. The rule can be automated like any other Automated Rule by clicking “Automate” and “manage rules”.

The new rule type can be found in the Automate menu in the Campaigns, Ad Groups, Ads, and Keywords tabs.

Image via Bing