Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the feature is being expanded to all Bing Ads markets.
The feature enables advertisers to see how they’re performing in comparison to other advertisers who are participating in the same auctions.
“It can help you make strategic decisions about bidding and budgeting choices by showing you where you are succeeding and where you may be missing opportunities for improved performance,” says Microsoft’s Lei Wu. The Auction Insights report is available directly on your Campaigns page. Check your report by clicking the ‘Details’ drop-down menu and selecting either ‘Selected’ or ‘All’ under ‘Auction insights’ section. You can generate a report for one or more keywords, ad groups and campaigns that meet a minimum threshold of activity. It also provides the flexibility for you to quickly build an aggregate view with the selected time range.”
“The competing websites listed in your Auction Insights report are those that enter the same auctions as you and are eligible for the same impressions that you are. Competitors aren’t necessarily determined by how similar their keywords, match types, or other targeting settings are to your own. This report will not reveal the actual keywords, quality, bids, or setting from your campaigns, and it will not give you insight into the same information for others.”
The Auction Insights report can also be utilized from the Bing Ads Intelligence Excel add-in.
Image via Microsoft