Bing Ads Get Social Extensions For Facebook, Twitter, Instagram & Tumblr

Microsoft announced that Bing Ads is now testing social extensions in the U.S. These are a new type of ad extension that advertisers can place under their copy to direct potential customers to their social accounts on Facebook, Twitter, Instagram,…

Microsoft Adds New Tracking Parameters for URLs in Bing Ads

Microsoft announced some new tracking parameters for URLs in Bing Ads. There are three new tags – {Campaign}, {AdGroup} and {Network}. Advertisers can add these to their landing page URLs to see where ads are appearing and what is triggering…

Microsoft Updates Bing Ads Editor With Native Ad Support And More

Microsoft announced the release of Bing Ads Editor version 10.9.1, which includes support for Bing Native Ads, faster ad extension imports, and improved editorial messaging. Advertisers can now quickly make Native Ads bid adjustments to campaigns and ad groups from…

Bing Ads Gets New Keyword Diagnosis Tool

Microsoft announced that there is a new inline keyword diagnosis tool in Bing Ads that gives advertisers information about their keywords without having to click around a whole bunch. Just go to the Keywords tab in the Campaigns page and…

Microsoft’s Bing Ads Apps Just Got A Lot Better

Microsoft announced some new features for its Bing Ads iOS and Android apps. These include a visualization for Share of Voice, a way to understand how competitive you are using Quality Score, and some tablet optimizations. For Share of Voice…

Microsoft Unveils The Bing Network

The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network. As you may recall, last year, Microsoft and Yahoo announced some major changes to their search and advertising partnership. This is a result of…

4 New Features In Bing Ads Keyword Planner

Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new competitive insights and benchmarking. Advertisers can now review relative ad impression share for…

Microsoft Releases Bing Ads Tax eBook For Agencies

Microsoft announced that it has put together a new eBook for tax season aimed at giving agencies tips and insights to help their tax-related clients’ improve their search campaigns. According to the company, electronic filing has increased 30% since 2009…

Bing Talks 2016 Search Predictions, Looks At ’15 Trends

Microsoft is talking up the importance of search to marketers looking for “smart brand connections”. In doing so, it shares a look at the top marketing buzzwords searched in the U.S. last year: David Pann, General Manager of Microsoft Search…

Here’s What’s Changing With Bing Ads Now That It Includes AOL

As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bing Ads including the Campaigns page, Reporting page, Google AdWords Import…