Bing Ads Get Social Extensions For Facebook, Twitter, Instagram & Tumblr

Microsoft announced that Bing Ads is now testing social extensions in the U.S. These are a new type of ad extension that advertisers can place under their copy to direct potential customers to their social accounts on Facebook, Twitter, Instagram,…

Microsoft Adds New Tracking Parameters for URLs in Bing Ads

Microsoft announced some new tracking parameters for URLs in Bing Ads. There are three new tags – {Campaign}, {AdGroup} and {Network}. Advertisers can add these to their landing page URLs to see where ads are appearing and what is triggering…

Microsoft Updates Bing Ads Editor With Native Ad Support And More

Microsoft announced the release of Bing Ads Editor version 10.9.1, which includes support for Bing Native Ads, faster ad extension imports, and improved editorial messaging. Advertisers can now quickly make Native Ads bid adjustments to campaigns and ad groups from…

Bing Ads Gets New Keyword Diagnosis Tool

Microsoft announced that there is a new inline keyword diagnosis tool in Bing Ads that gives advertisers information about their keywords without having to click around a whole bunch. Just go to the Keywords tab in the Campaigns page and…

Microsoft’s Bing Ads Apps Just Got A Lot Better

Microsoft announced some new features for its Bing Ads iOS and Android apps. These include a visualization for Share of Voice, a way to understand how competitive you are using Quality Score, and some tablet optimizations. For Share of Voice…

Microsoft Unveils The Bing Network

The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network. As you may recall, last year, Microsoft and Yahoo announced some major changes to their search and advertising partnership. This is a result of…

4 New Features In Bing Ads Keyword Planner

Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new competitive insights and benchmarking. Advertisers can now review relative ad impression share for…

Microsoft Releases Bing Ads Tax eBook For Agencies

Microsoft announced that it has put together a new eBook for tax season aimed at giving agencies tips and insights to help their tax-related clients’ improve their search campaigns. According to the company, electronic filing has increased 30% since 2009…

Bing Talks 2016 Search Predictions, Looks At ’15 Trends

Microsoft is talking up the importance of search to marketers looking for “smart brand connections”. In doing so, it shares a look at the top marketing buzzwords searched in the U.S. last year: David Pann, General Manager of Microsoft Search…

Here’s What’s Changing With Bing Ads Now That It Includes AOL

As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bing Ads including the Campaigns page, Reporting page, Google AdWords Import…

Bing Ads Gets New Mobile Campaign Monitoring Features

Microsoft announced the launch of two new features for campaign monitoring on iOS and Android: favorites and push notifications for Automated Rules. “Favorites are meant to be a super quick, simple and easy way for you to monitor what you…

Bing Maps Gets Traffic Cameras

Microsoft announced the launch of traffic cameras in Bing Maps. Yep, you read that correctly. “Seeing is believing,” the company says in a blog post. “Here at Bing Maps we know the value of traffic information, however, there is something…

Microsoft Launches Bing Ads Elite SMB Partner Program

Microsoft announced the launch of a new program for SMB Bing Ads partners who have “proven their competence” when it comes to bringing success to small and medium-sized businesses. It’s called the Bing Ads Elite SMB Partner Program. The company…

Bing Tells You How Not To Get Kicked Out of Bing Ads

Microsoft took the time this week to highlight some things that will get Bing Ads advertisers in trouble. Most of this is common sense stuff, but it’s worth looking at, especially considering the company thought it warranted a new blog…

Microsoft’s Bing Ads Get New Image Extensions

Microsoft announced on Monday that Bing Ads now offers Image Extensions that can help advertisers capture user attention and increase clicks. Advertisers can upload up to six images alongside their ad copy and other extensions. “Visuals can help set your…

Bing Ads Editor for Mac Coming In The Summer

Microsoft announced that it’s working on a Bing Ads Editor for Mac, which will be coming early next summer. “Bing Ads Editor for Mac will make it easy for Mac users to use Bing Ads Editor to manage their search…

Bing Ads Academy Training Program Announced

Microsoft announce the launch of Bing Ads Academy, a new training program for advertisers to learn how to get more out of Bing Ads. There are courses for both newer customers and those who have been at it for a…

Bing Product Ads Get 5 New Features

Microsoft announced the launch of five new features for Bing Product Ads. These include: support for used and refurbished products as part of the inventory, product ads on Bing Mobile, share of voice reporting with impression share metrics, catalog statuses…

Bing Ads Get Remarketing Capabilities (Finally)

Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before. “Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the…

Bing Makes Improvements To Conversion Tracking

Bing announced some new improvements to conversion tracking in Bing Ads aimed at speeding up and simplifying workflow and helping advertisers boost ROI. The new stuff is in direct response to feedback from advertisers about Universal Event Tracking, which Bing…