AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL's programmatic platform as a p...
The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Interactive Advertising Bureau (IAB)...
The Interactive Advertising Bureau (IAB) announced on Wednesday that it has appointed Dave Grimaldi as its new Executive Vice President, Public Policy, which means he'll be in char...
Facebook announced new matching capabilities with Custom Audiences on Monday. These were actually enabled a week prior.
Facebook Marketing Partners and marketers that that use...
Google is calling on the masses to cast their votes for the best ads of 2015 on YouTube. You can vote in five categories.
The categories consist of the ad you wish you were in,...
Google is sharing some research it conducted about foot traffic patterns in stores across the United States during Black Friday last year. The company says it uncovered some "surpr...
Google announced that it has redesigned Google Shopping as the holiday season approaches. The new design is geared toward mobile users as mobile shopping related searches have outp...
Microsoft took the time this week to highlight some things that will get Bing Ads advertisers in trouble. Most of this is common sense stuff, but it's worth looking at, especially...
Google announced on Tuesday that it has completed the upgrading of all CPM campaigns on the Google Display Network to viewable CPM (vCPM) campaigns making the GDN one platform wher...
Google announced that TrueView for Shopping and Shopping ads on YouTube are now available in AdWords.
The former was announced in May to let businesses run product ads with rel...
Microsoft announced on Monday that Bing Ads now offers Image Extensions that can help advertisers capture user attention and increase clicks.
Advertisers can upload up to six i...
Microsoft announced that it's working on a Bing Ads Editor for Mac, which will be coming early next summer.
"Bing Ads Editor for Mac will make it easy for Mac users to use Bing...
Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange.
The company announced native formats in Doub...
Facebook is sharing some new stats and success stories from the Facebook Audience Network, which it says has grown into one of the largest ad networks in the world.
Facebook fi...
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