Google Shopping Campaigns Get New Features

Chris CrumMarketing & Advertising

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Google announced the launch of some new features for advertisers using Shopping Campaigns.

First, there's a new product groups tab view at the campaign and account levels in AdWords to make it easier for advertisers to compare performance data and make changes across across all product groups accordingly.

There is also a new product groups filtering to help advertisers select which product groups to optimize, such as the ones with the best cost-per-conversion, without having to manually review all groups.

There's a mobile bid adjustment simulator available at the campaign level to help advertisers "size up your mobile opportunity" as you change your mobile bid modifier.

There are conversion estimates included in bid simulator to give you insight on how may conversions your ads may have received if a different bid was used.

Finally, there are performance metrics in the subdivision dialog. These include clicks and cost per conversion, and as Google says, can help you structure your product groups based on performance.

For more on how to utilize the new features, read this.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.