Google announced that TrueView for Shopping and Shopping ads on YouTube are now available in AdWords.
The former was announced in May to let businesses run product ads with related videos on YouTube.
“TrueView for Shopping campaigns create interactive video ads that highlight the value of your products and drive consideration,” explains Diya Jolly, Director, Video Ads Product Management at Google. “These TrueView video ads have actionable shopping cards embedded in them which provide an easy bridge to purchase for viewers. They are also a powerful audience solution, enabling you to remarket to viewers who may have visited your site or viewed your other videos.”
These ads are pictured above.
Shopping Ads for YouTube were announced in September. They let you show click-to-buy ads within partner videos on YouTube.
“Shopping ads on YouTube work even lower in the funnel, by enabling shopping cards on creator videos that feature your products,” says Jolly. “This is a great way to capture demand when viewers are most interested in exploring and researching products. These also allow you to extend the reach of your Shopping campaigns beyond www.google.com.”
Shopping Campaigns in AdWords must be opted into search partners to have Shopping ads extended to YouTube.
Google also announced a new way to set up a video campaign at the beginning of the campaign creation process. Goals like driving sales, app downloads and branding can be set up right up front. More on all of this here.
Images via Google