Google Removed 1.7 Billion Bad Ads in 2016

Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion “bad” ads. Why take down so many ads? “Ultimately, bad ads pose a threat to users, Google’s…

Google Adsense Team on How to Stay Compliant

The Google Adsense team posted this morning what they consider to be the 8 most important best practices for not violating Adsense policies and to keep your account in good standing. Most of them are rather obvious, like “don’t click…

Google Introduces Page-Level Ads for AdSense

Google just announced a new family of ad formats called Page-level ads, which it refers to as “AdSense’s next generation ads.” They’re designed to help publishers make money from their mobile content. To use them, you place the same code…

Google Releases AdSense Guide to Audience Engagement

Google announced the release of its new “AdSense Guide to Audience Engagement”. This helps educate publishers on how to help their audience become more familiar with their brand, best practices for designing user journeys, and developing resonating content that’s easy…

AdSense Gains Support For Language Spoken By Millions

Google announced on Monday that it has just added Filipino to its list of supported languages for AdSense. This is spoken by millions of people in the Philippines and around the world, so it’s a little surprising it wasn’t already…

AdSense Publishers Can Add Ads to Matched Content

Nearly a year ago, Google announced the launch of Matched Content for AdSense publishers. This is a free content recommendation tool that shows more of your content to users. It generates what Google describes as “contextually relevant and personalized” article…

Google Gives Tips For Addressing Low AdSense Earnings

Have your AdSense earnings been in a slump? This could be for for any number of reasons, and Google took to its Inside AdSense blog on Friday to help publishers troubleshoot the problem. As the company notes, there are many…

AdSense Gets New Optimization Tab

Google announced the launch of a new optimization tab in the AdSense interface, which appears at the top next to the performance reports tab. The tab shows tailored tips for your site. Google calls it a “one-top shop” for all…

AdSense Text Ads Get New Look on Mobile

Google announced that AdSense text ads now have a new look on mobile. The redesign has apparently already rolled out on mobile sites, so you should be able to see them from your device right now. “This new format allows…

Google Has Some Q4 Tips For AdSense Sites

We’re now days away from Black Friday, and everyone is sharing stats related to the holiday shopping season. We just looked at Pinterest’s holiday shopping pin stats. Now we turn our attention to a Google infographic about how to prepare…

Google Launches Certified Publishing Partner Program For AdSense, DoubleClick

Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick. Partners in the program are considered (by Google) experts at account management services including full-service ad operations, implementation and testing; mobile, web app and…

Google Gives AdSense App A Refresh

Google announced a new update for its AdSense app for iOS and Android. It utilizes material design (of course) and comes with some new features. These include new metrics for view impressions, impression RPM, and CTR of ads. There is…

Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by…

AdSense Gets New User Consent Policy

Google announced the implementation of a new user consent policy for AdSense as the result of demands from the European Union. The policy makes publishers who have site visitors from the EU ask permission for using their data. Here’s the…

Google Says It’s Increasing AdSense Payment Transparency

Google announced on Monday that it is increasing the transparency of AdSense payments in that it will start letting you see invalid activity deductions that cause differences in estimated and finalized earnings. The company says this is in response to…

How AdSense Publishers Should Use Google’s New ‘Matched Content’ Tool

Google announced the launch of a new (and free) content recommendation tool for AdSense publishers called Matched Content. It simply shows more of your content to your users similar to other available content recommendation tools. It generates “contextually relevant and…

Google Revamps AdSense Performance Reports

Google is giving AdSense publishers a new dashboard for performance reporting, where they can quickly get a better grasp on insights into how much they’re earning, and what is impacting that for better or worse. Here’s what it looks like:…

Google Adds Surveys To Ad Muting

Back in 2012, Google launched the “mute this ad” [x] icon for AdSense ads, enabling users to have more control over the ads they see. This appears in the corner of display ads on the Google Display Network. When a…

Another Publisher Goes After Google For Unpaid AdSense Earnings

There’s been a lot of this going around lately. Publishers are getting banned from Google AdSense after Google tells them they’re in violation of their rules. This happens after the publisher accrues a sizable amount of earnings and readies for…

Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the…