We’re now days away from Black Friday, and everyone is sharing stats related to the holiday shopping season. We just looked at Pinterest’s holiday shopping pin stats. Now we turn our attention to a Google infographic about how to prepare an AdSense site and ads for the season.

“The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special,” says Google marketing communications specialist Yigit Yucel. “2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year.”

Images via Google